Monthly Archives: October 2006

The way to increase the chances that your web visitors receive the value from your site and contact you is through your call to action. Each page must have a defined call to action or multiples. Here are some you may want to include on your sites and newsletters:

1. Contact us (call /email / fax)
2. Sign up today
3. Join our mailing list
4. Purchase product / service
5. Learn more
6. Take survey
7. Join our online forum
8. Download article (white paper, CD, MP3, PDF)
9. Request consultation / brochure
10. Refer site / article to a friend
11. Click here
12. Get your copy today
13. Print friendly option
14. Apply now
15. Ask the expert
16. View video
17. Listen to podcast
18. Get your score (rank yourself)
19. Read what others are saying
20. Like this product? Here are others you may enjoy
21. Don’t underestimate the power of anchor text (hyperlinked words) so for instance, instead of using “click here” to direct the visitor to another page, why not use a powerful and provocative sentence or the name of one of your article, combined with a hyperlink to send the visitor to that page. How to better reach CEOs or CFOs is such an example.
22. Here is another example. Click on the image below.

What other call to actions do you like or find effective? Please write in the comment section below.

© Chad Barr 2006. All rights reserved.

Improving your ranking in the various search engines has much to do with your keywords utilization. Keep the following in mind:

1. Select the ones people search for
2. Place near the top & rest of page
3. Place in “H” heading tags
4. Use in bold and italic
5. Place into bullet lists
6. Repeat on page < 10%
7. Links on your site as text hyperlinks
8. Incorporate in URL and filenames
9. Incorporate in title page
10. One or two phrases per page

Below are 10 components to include in your site strategy to improve search engines ranking:

1. Useful, valuable, Content rich
2. Keywords selection
3. Title (40 – 60 char)
4. Description meta tag (up to 250 char)
5. Keywords meta tag (up to 12 words)
6. Site map
7. More text less graphics and use ALT tag in existing graphics
8. Genuine links to your site and on your site
9. Register in Search Engines and Directories
10. Make sure your site is indexed

More detail explanation in my future postings. Stay tuned.