Monthly Archives: November 2007

It was great when one of the participants in my recent speaking engagement in Rhode Island, came to me after my presentation and reminded me that I did not mention a concept that resonated with him when he heard me speak last year. So here is the concept and thanks for the reminder:

Imagine visiting a web site or a blog for the first time, finding it interesting and book marking it for future visits. Then, on your future and subsequent visits, nothing has changed, no new content, nada. How many times would you keep on visiting this site before giving up? I say probably no more than three times.

To further illustrate my point, here is one final story that happened to me just recently: I am quite busy helping my clients leverage software, technology and the Internet to grow their business. Busy enough that I somewhat neglected to frequently update my own blog. When talking recently with one of my colleagues and discussing a point I wrote about on my blog, he went to my blog to check out my point and then said: “oh wow, I see that you are now posting much more than ever before, I will now then subscribe to your blog.”

And by the way, the same logic applies when subscribing to receive the content of other Blogs posts via RSS feed. How long before you remove the feed from your reader if no new posts have been entered?

I suggest you get into the discipline of posting interesting new content, at least once a month on your site and at least three times a week on your blog.

(Note: My definition of RSS technology – It enables people on the web to subscribe and automatically receive content from all the sites they are interested in. They may read, listen or view text, audio or video content immediately when it is published on the various sites. This eliminates the need to manually and separately visit all these sites to see if new content has been published.)

I am here at Rhode Island where I will be presenting today “How to Leverage The Internet for Improved Success in Your Business” to the attendees of the Million Dollar Consulting College, held by Dr. Alan Weiss of the Summit Consulting Group.

While chatting last night with several of the college participants, I came to realize that most entrepreneurs do not recognize the awesome power of progress and evolution, especially when it comes to their own web site. By that I mean, the commitment to the continuous addition of valuable content, products and services to your site and your business. I am referring to content such as:

As well as the possible implementation of:

So think about fast-forwarding 24 months from now. Your evolved web site now has at least 24 more articles, 4 checklists, 6 booklets, 4 Teleconferences, 2 workshops, 2 e-Books, 800 new registrations to your newsletter, and 20 new clients’ testimonials. Get the point?

What would possibly then be the impact on your business if you did that?

For evolution to take its place and be most effective, the best time to start is right now.

One of the successful concepts of Internet marketing is called Viral Marketing. This concept helps spread an idea very quickly among its recipients.

One example of the success of this concept is with singer Marie Digby. She video recorded several famous songs and uploaded them onto YouTube. When visitors searched for the song by the original artist they also found her videos, which quickly brought her fame and the signing to produce a new album.

Seth Godin also talks about this concept in a couple of his blog entries:

“What makes an idea viral?”

and

“Is viral marketing the same as word of mouth?”