Monthly Archives: April 2008

Productivity On The Road

My wife and I traveled to Utah via Las Vegas this past week. Since I had some business calls to take care of, I asked my wife if she would not mind driving the beautiful route from Vegas to Utah while I make these calls. She of course agreed and with my Latte in one hand, I pulled out my iPhone, connected my Apple bluetooth headset and started to make my calls. No only was I able to be productive and take care of business but in one of the calls I needed to check an email with an attachment and an Internet web site we were working on. I pulled out my Laptop, connected my Verizon wireless card to it and within seconds I was connected to the Internet and my email. And all of this while my wife is driving.

What a great world we live in today.  Especially as our electrical grid is improving almost daily.

Note: I was going to actually post this topic during that ride but decided it was time to enjoy the view and a conversation with a beautiful lady in the car.

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The Internet – Our Electrical Grid

I just returned for another absolutely outstanding event – The Million Dollar Consulting College™ Graduate School held at the gorgeous Ritz Carlton in Naples Florida.

“These people represent the finest talent in the profession,” noted Alan Weiss, Ph.D. who conducts this college. “They are the best of the best in terms of methodology, integrity, client satisfaction, and contributions to the profession. And they are highly innovative.”

As both a college presenter and a participant, I was fortunate to be among 12 of world-class consultants and got to spend three intense days working on challenging case studies, role-plays and group exercises. On day two, we were given a couple of real-life critical business challenges by the management of the Ritz Carlton. It was fascinating and a tremendous learning experience to witness how we applied our knowledge, problem solving abilities and experiences and worked as a strong team to solve these challenges while present the solution to the delight of the Ritz’s management.

My presentation, “Advanced Internet and Technologies Made Simple” focused on practical technologies to help consultants in their business. I started with a short video of one of our clients from Australia, Michael Harrison. Last year, prior to becoming a client, I received an email from Michael inquiring about our services. After a brief email exchange we started a Skype session which instantaneously allowed us to be connected between the US and Australia while clearly hearing and seeing each other. I demonstrated this technology to the group and asked Michael to record a brief introduction. Here it is:

<object width=”425″ height=”344″><param name=”movie” value=”http://www.youtube.com/v/TWIgTYMcL5s&hl=en”></param><embed src=”http://www.youtube.com/v/TWIgTYMcL5s&hl=en” type=”application/x-shockwave-flash” width=”425″ height=”344″></embed></object>

I demonstrated the ease of using the Flip Video to record workshops and testimonials and immediately making them available on the web, such as in this demonstration. Thank you Libby Wagner, Dr. Guido Quelle, Kim Wilkerson, Phil Symchych and Katherine Radeka for the permission to use this.

<object width=”425″ height=”344″><param name=”movie” value=”http://www.youtube.com/v/usx1R_j1VQA&hl=en”></param><embed src=”http://www.youtube.com/v/usx1R_j1VQA&hl=en” type=”application/x-shockwave-flash” width=”425″ height=”344″></embed></object>

Click here to download my presentation converted to pdf document (9.47MB)

Dr. Alan Weiss brilliantly shared with us many exciting concepts. Among them:

  1. The importance of focusing on media pipeline just as we are on our prospect pipeline.
  2. How to reduce labor intensiveness.
  3. The need to constantly develop new intellectual property.
  4. Why we need to get our of our comfort zone.
  5. Importance of process over content.

On the last day, we had the honor and rare chance of seeing Walt Mossberg, the technology columnist for the Wall Street Journal. He delivered a fascinating 90 minutes presentation. Among the many topics he discussed was the analogy of the Internet to an Electrical grid. Similar to our electricity where you just plug in such devices while some are always connected, the same is with the Internet. Although we have made some tremendous progress, within a few years, EVERYTHING will be ON the Internet. Meaning, you will not have to say: “Are you online?” or “Let’s connect” since the Internet will always be on and for all the devices and gadget we will be using.

Finally, some awesome sunset pictures I took. Life is Good!

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Keys to Success for Wholesale Distributors

I just returned from my trip to Rhode Island followed immediately with a trip to Austin, Texas, where I attended a conference attracting the owners and top management of independent wholesale paper, sanitary maintenance, and restaurant equipment distributors. While meeting with about 80 of these organizations, I asked them to comment on what they see as the key reasons for their success. Here are the top six answers:

  1. Diversity – being able to quickly decide which products and services to embrace and release to market and which to discard while offering the right range of their customers’ needs.
  2. Management – the human factor of making the proper decision, leading the company and creating strong relationships with customers.
  3. Technology – The best and most successful distributors where using advance technologies while constantly looking for the next best solutions to embrace. I found the opposite to be true. The ones complaining about the economy, suppliers and their customers’ loyalty were the ones to use antiquated technologies and way of thinking.
  4. Serendipity – Or what many referred to as luck and being at the right place at the right time. It was interesting that the majority or all of the most successful companies did not talk much about luck but their ability to take control and influence their future.
  5. Locality – For many, being local helped them focus and develop strong relationships with their customers. I found the majority who held such belief to be smaller organization size as well as revenues and profits.
  6. Customer service – They ALL claimed that the key was customer service yet many complained about lack of customers ‘and vendors’ loyalty.

What are the keys to your success?

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Creating High Instant Credibility

I just spent a couple of terrific days in Rhode Island where I delivered my speech on “Successfully leveraging the Internet to Drive Value to Your Customers” to the current class of Dr. Alan Weiss’s Million Dollar Consulting College. One of the items I covered during my speech was how to create instant credibility with your web site. More on that in a future article I will be writing. In the mean time, the key components as I see to create such credibility are: your intellectual property, case studies, your clients’ testimonials, description of the positive results your client receive from working with you and your clients’ list. See chart below:

After my speech and before dinner, we all assembled in Alan’s suite and got to brainstorm and discuss some great topics, while hearing some great stories over red wine. I pulled out my flip video, shot some great ones and uploaded them to YouTube and Alan’s blog. Here is a great sample about asking for referrals:


To see the rest, check out the following links. You are sure to enjoy them, I promise:Click here for the boom box story.

Click here for seven more videos.

Click here for the frog story.

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Posted in Best Of The Blog, Process Visuals, Site & Internet Strategy Effectivenes | 1 Comment

Ineffective Phone Conversations

In my previous post I was talking about having to listen to absurd and ineffective voicemails when calling others. I recently played several voicemail (VM) messages that I retrieved from my own voicemail system

The first VM was a garbled message from a prospective client interested in talking with me about our solutions. The message was probably recorded using his cell phone making it almost impossible to recognize the complete phone number. Luckily I was able to make sense of the company name and after a quick Google search, I found them on the web as I was able to match the web phone number with the incomplete phone number left on the voicemail. Since I return all calls within 24 hours (unless they are clearly telemarketer calls) I called his company. Their main message stated that they are closed for the holidays. I left a brief message, letting them know who I am and explaining that I am returning their call. I left my phone number and email address twice, and suggested my availability to connect. Finally, I made the recommendations that they check the calendar, as I believe the holidays are over by now. I figured if they don’t have a sense of humor, it would not be a good match anyways.

The second VM was from a company specializing in training and documentation. I was not sure if this was a sales call or an interested prospect so I called her back, got her on the phone yet she barely remembered who I was, This sure made me feel really special. She then immediately jumped into her sales pitch telling me how long they’ve been in business, the type of products they sell, the awards they won and more blah, blah, blah. I was waiting for a question or two but quickly lost my patience when she started her third paragraph. I stopped her and said: “Not Interested.” Meekly she replied: “oh ok” and hung up the phone.

The third VM was from a sales trainer who luckily left a clear phone number and company name. I found his company on the web (where would I be without my Google?) and I quickly realized what his main focus was. Unfortunately I was unable to find any clients’ testimonials on his site or whom he had a chance to work with. When returning his call he immediately gave me his value proposition (good but a bit too long) and told me that he works with technology companies JUST like mine although would not name any of them. And I was born yesterday, I thought to myself. He asked me if I read all the marketing material he sent me. I told him that I have no idea what he is talking about as they all end up in the garbage. He then suggested he would stop by my office to introduce himself so we can talk about my business and what projects I may have in the works. I quickly and politely explained to him that I have no need for his services and do not meet with people who cold call me. He realized that I was getting ready to hang up the phone when he said: “look for me, I will be famous one day.” I hung up the phone and thought to myself, dreams are one thing but illusion and desperation are another.

My favorite was a call I received today in my office. It went like this:
Him: Mr. Barr?
Me: Yes
Him: This is not a sales call.
Me: (silence, although thinking … yeah right)
Him: We are in your neighborhood tomorrow morning and would like to stop by and introduce ourselves.
Me: Not interested (click)

How many of such calls or voice mails do you get and is it possible that you or your staff are making such calls and leaving similar voice mails?

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