In anticipation of the upcoming Jewish High holidays, I am honored to have my firm work on the new blog we’ve just launched for Rabbi Steven Denker of Temple Emanu El in Cleveland, Ohio. The focus of Rabbi Denker’s blog is:

•  To share his “take” on the affairs of the Jewish people and all humanity through the lens of Jewish Tradition and from his vantage point as an American congregational rabbi.


• To reflect on Jewish texts, traditions and Holy Days so as to imbue today with the timeless truths of Judaism.


• To give us all a Jewish place to share our thoughts on the ideas and issues that are important to our lives.

Click here to visit the new blog and enjoy.

Here are ways to develop interest in your organization and have your target customers contact you:

1. Start speaking professionally, deliver your expertise and talk about how to improve your clients business with web strategies.
2. Add testimonials and clients list to your web site.
3. Start a monthly electronic newsletter and deliver genuine value to your target audience.
4. Write and publish your intellectual property in print and on the web
5. Network and discuss how you help your clients
6. Comment on others’ powerful blogs with useful tips
7. Write a book or start with a booklet
8. Get interviewed on radio and TV
9. Work your referrals aggressively
10. Create a breakfast club and invite your target audience to attend a breakfast and learn.
11. Purchase a database list of your target customers and send them powerful valuable content to entice to opt-in to your newsletter list. Once they do, keep offering them value.

Although it depends on your industry, below are my top seven effective marketing choices:

1. Public speaking and/or speaking in webinars
2. Publish your intellectual property in print and the web and often
3. Search Engine Optimization and Paid advertising
4. Leverage social networking especially online communities
5. Blog and comment on others’ blog
6. Publish a book
7. Create a valuable electronic newsletter

The blah factor is my fancy technical term to describe web sites (not blogs) that have way too much text on their home page. I came across the site below and am depicting it as an illustration of the ubiquitous nature of this problem on the web. During my speaking engagements I often compare and show effective home pages to highway billboards and/or the front cover of most effective books. You only have a few seconds to grab your audience attention and establish credibility. This is not going to happen with vast amount of text and words to convey your message. Remember in this case: “Less is more.” I recommend you significantly reduce the amount of text on your home page, replace it with engaging and professional images or sections, with powerful sound bytes to grab attention that entice the visitor to click, learn more and explore.

The three screen shots below represent the scrolling through the home page of this site that its main focus is to help you become more productive with your time management issues. I suggest they help us become more productive by eliminating most of the text and getting a grip of their home page.

1. It provides another serious and viable option to traditional marketing, which is already and successfully being utilized by the vast majority of organizations.

2. It enables individuals (Customers, suppliers, your staff) to interact with each other, share their experiences of using the products and services, create additional exposure and buzz.

3. It is often quick and rapid to implement.

4. It is often quite economical.

5. It reaches beyond borders and with global exposure.

6. It creates a virtual 24×7 salesman.

7. It allows your customers to interact with you at their convenience.

8. It enables your customers to get instant answers to their questions.

9. Dramatically improve your time to market, which means, leverage the Internet to rapidly introduce and launch new products and services.

10. Stay better connected with your customers, suppliers and your own organization.

11. When the first car was introduced, there were probably quite a few people rejecting the new technology and insisting they keep using their horse. As Henry Ford said, “If I had asked people what they wanted, they would have asked for a better horse.” Are you the one to embrace technology or reject it?

12. One of our clients that sells large and expensive machinery used to have to take pictures of their inventory, print them and FedEx them to interested buyers. The buying decision took days or weeks to be made. Then came digital cameras and email, and we expedited the process significantly. And then came a fully integrated web site that enabled the customer to make an instant buying decision.

13. We have just scratched the surface with what is available to be done with the Internet and how to strategically use it to grow our business. Don’t find yourself left behind.

To develop fresh ideas I would recommend the following:

1. Read the Wall Street Journal, Business Week and such publications and pay attention to what is reported and discussed both in print, online blogs and online forums.

2. Read books on the topic of innovation, Internet marketing and such

3. Attend workshops / seminars

4. Follow blogs of successful thought leaders

5. Meet smart and interesting people, ask questions and start a dialog

6. Create or join a mastermind group

7. Write often

8. Solicit the advice of experts

9. I get tremendous amount of powerful ideas from an online community my company implemented and I moderate http://www.alansforums.com

10. Speaking in conferences or webinars has always generated tremendous mount of great ideas for me when listening to my audience questions

Ideas are all around you, all you have to do is start paying better attention.

I am truly delighted to announce the launch of the new site of Marie-Josée Loiselle, the president of Nuno ID, located in Dorion, QC, Canada. She has been involved in economic development since 1996 and has developed investment attraction strategies for the US and Europe, presented business opportunities to Fortune 500, helped new ventures establish in Montreal and, headed economic missions in Canada, the US and Europe. Marie-Josée draws on her experiences, education, travels, learning, success and failures and uses them in current interventions to create sustainable client results. Marie-Josée is fluent in both English and French.

Click here to view Nuno-ID new site.

Click here to view Nuno-ID new branded newsletter.

Click here to view all New Sites Launch category or our portfolio page.

Home Page:

Newsletter:

1. Unless you have good, interesting and valuable starting content on your forum why would anyone spend time there or consider joining? They are not going to.


2. I would suggest you create a repository of intellectual property (IP) that is available to forum members only and is uniquely position with how-to information.


3. Market to all of your current and previous clients, prospects and anyone you know and share with them the exciting new place / community you have created (after you built the initial content) and invite them to check it out and join.


4. I would charge for membership yet select a smaller group of subscriber that would become the initial group (for free) to start the momentum of posting going.


5. Promote and market your new site and forum in every possible media: news release, networking events, verbally with anyone you talk with, speeches, newsletter, blog, your paperwork (invoices, correspondence), get people to interview you on their blogs (written, audio and video podcasts).


6. Feature the best of the posts in your monthly newsletter (assuming you have one) and create enticements to have new members join.


7. Strive to become “the place to go” for the greatest and latest of your industry wisdom.


8. When possible discuss “success stories” and share on your site and inside the forum.


9. Create a referral network both domestically and internationally that would send your target audience to the forum and to you.