In this terrific podcast interview, I had the opportunity to chat with serial Web-entrepreneur Jim Kukral. He is a consultant, coach, author and speaker, an expert and an authority on how to successfully leverage the Internet. During the interview we discussed topics such as: Internet best practices and leveraging web sites, blogs and social media. Why consider an affiliate program and what are some of the biggest mistakes people make on the web. How to reach top executives, search engine optimization and much more. I assure you will enjoy and learn from listening to Jim.
Click below for podcast to start
and now also on iTunes
Click Here for entire podcast series table of contents
Here is the new site and strategy we have developed and implemented for Quantum Performance Inc., lead by Josh Leibner (New Jersey) and Gershon Mader (Toronto, Canada). They partner with bold, ambitiopus executives engaged in transforming their organizations.
Click here or on image below to view Quantum Performance Inc. new site:
Click here or on image below to view the new site dedicated to their book The Power of Strategic Commitment:
Click here or on image below to view their new blog:
Click here to view some great clients video testimonials.
In this fabulous podcast interview, I had the chance to chat with Omar Khan, founder and senior partner of Sensei International and author of several books. We discussed some fascinating topics: What is a global consultant, how do you become a successful one and how do you get started. We also talked about his international company, building and sustaining remarkable relationships, how to succeed in this economy, his blog and the book he co-authored with Dr. Alan Weiss, The Global Consultant.
This is a great podcast interview I just did with David Meerman Scott, author of The New Rules of Marketing & PR and World Wide Rave among other books. In this interview we discussed: Viral marketing and thought leadership strategies, the new / old rules of marketing, best practices for consultants, where do ideas come from, how to best leverage social media and much more.
During my recent trip to London to get certified in Alan Weiss’s Mentor Mastery program, I was fortunate to receive this amazing video testimonial for my dear friend, colleague and client, Libby Wagner. President of Libby Wagner & Associates and Influencing Options.
You are probably wondering what in the world is Chadology? Well, I am glad you’ve asked. This popular term has been used by quite a few of my clients and is taking off quickly. There are various permutations such as: Chadology, Chadnology, Chadknowlogy, Chadovations yet they all represent the power of Chad’s knowledge and wisdom, combined with technology and then simply applied to the client to improve their lives and businesses. I have just received this photo, of walking Chadology, taken by one of my clients upon my arrival to the Providence airport last week for The New Product Experience workshop I co-hosted with Alan Weiss.
And yes, I am working on simplifying Chadology so there is less gear to carry.
I view the web as an important component of your overall marketing effort and driving interest to your organization. Seldom, would your Internet effort alone drive the proper interest and success to your organization. However, combined with the following list below and you are looking at the recipe to success:
Speaking – Is one of the best ways to deliver value to your audience and engage with your presentation. It is especially effective if you leverage your web content during your presentation. Why not reference an article or a position paper: “Let me share with you the top 3 mistakes organizations make …” or perhaps display a chart or graph.
Publishing – I referring here to both digital and non-digital methods. A hard copy booklet or book and a digital version of such are a very powerful way of complementing your web efforts. This may happen on your site, your blog or on others as well as appearing in various other publications.
Body of work- The Internet today makes it extremely easy to publish a variety of media formats. Be it the written words, photos, charts, audio podcasts and videos. This creates an interesting variety for people to choose and process at their leisure, when they want and using the technology of their choice: Laptop, desktop, iPod, iPhone and so on.
Products and services – This is a critical item to create interest in you, for people to be able to engage you and create mutual success. From the promotion of consulting, mentoring, speaking, training, booklets, books, DVDs, surveys, workshops, retreats, webinars, teleseminars and more.
Provocative – If you want to get noticed, you have to be able to stand out in the crowd. Yet if you sound like everyone else, you won’t. One of the best way to have others notice you and become an object of interest is to become provocative.
Strong relationships – None of this intended success is possible without the creation of strong relationship and partnership with your clients and always looking for their self interest.
Delivery of value – The driving force in all of this is the ultimate value the client receive.
Shamelessly promoting yourself- You can not remain a best kept secret and expect success to knock on your door. Nor could you expect to build it and they will came. These stories usually take place in fairy tails or modern movies. You’ve got to promote yourself, your brands and your products and services and become successful.
“It’s hard work you say?” Yes, it probably is. Yet there is no short cutting the system. Place these components effectively together and amazing Internet results will come your way.
Did you ever wonder how to create your own podcast? During the New Product Experience conducted today in Rhode Island, Alan Weiss discussed the effective and successful components of a podcast, he then had the participants develop the bullet points and called on Donna Brighton to create the podcast with him. With the help of the workshop co-presenter, Chad Barr, the podcast was immediately recorded, music added and uploaded to the blog.