It is a beautiful morning here in Newport, Rhode Island, as I just arrived for the Thrive! experience with a very special group of people. I’ve decided to get here a bit early so I may slow down the wheels of life a bit, sit and watch the water scenes, listen to the beautiful sounds around me (water, wind, boats, birds, the flag) and read a great book.
And yes, Chadology is by my side to capture and enhance these special moments.
I recently had the outstanding opportunity of interviewing this remarkable individual; Dr. Cal LeMon, president of Executive Enrichment. Cal is a successful consultant, coach, author and a sought after speaker, who has helped improve the condition of some of the best organizations and audiences in the world. During the interview we discussed topics such as: creating extraordinary leaders, key mistakes organizations make, delivering value and the importance of surprises, creating a dream team, becoming a better leader, where do ideas come from, spirituality and much more. This podcast, I assure you, is a rare treat which I know you will appreciate and walk away with some amazing take-aways. Enjoy, Chad
Click below for podcast to start
and now also on iTunes
Click Here for entire podcast series table of contents
My wife just got the recent Macy’s fragrance products catalog, which was sitting on our kitchen counter when I walked in. At first, I was drawn to the vibrant and attractive colors of the magazine but then something else caught my attention. It was the subtle “did you know?” questions placed throughout the pages and followed by creative answers. What I found intriguing was the fact that the answers “placed” the products in the buyer’s hands and suggested a good “use” of that product.
How do you communicate your existing and new products and services to your clients?
Do your buyers understand how to leverage your capabilities?
Do you suggest creative, effective and results-generating uses of your products and services?
Here are some of the catalog images demonstrating my points as well as the last image displaying the incorporation of the social media integration. Nice job Macy’s!
A while back I wanted to check out the newsletter of Jim Cramer of TheStreet.com and the Mad Money TV show on CNBC. Big mistake! I can’t get off his newsletter. I have attempted to unsubscribe by opting-out numerous times as I also emailed his organization directly but no response and to no avail. You must be asking by now: “Chad, why are you not setting up a filter to remove his email into the trash folder?” Well … I did! But this is not the point. I should not be expected to do so from what appears to be a credible individual and company. Yet, after doing a quick search on the net I found out that Jim apparently has been getting quite a few complaints about this practice.
Although I realize that I may be generating free publicity for his organization, my hope is that my readership takes notice and also recognizes the following Lessons:
Make it easy for your audience to subscribe (opt-in) and immediately honor their unsubscribe (Opt-out) requests.
Test your various aspects of technology.
Make it easy for your audience to contact you.
Quickly respond to contacts emails.
Don’t take success for granted.
Below is a snapshot I captured to illustrate my point:
I recently traveled to Newport, Rhode Island, to speak to the participants of Alan Weiss’s Million Dollar Consulting® College. Since one of the topics I covered was the easy process of the creation and publishing of a podcast and since Alan and I have also promised a podcast to the participants of our New Product Experience collaboration, we have decided to use the opportunity to record and demonstrate it right there and then.
I recently wrote about the revolutionary upcoming launch of the new iPad. I have also come across quite a few articles claiming this iPad is not yet sophisticated enough or not ready to replace the laptop technology. I suggest you do not underestimate this revolutionary device and I also recommend some patience as I don’t expect all the remarkable future features to be available in version 1 fo this iPad. I predict revolution through evolution. Apple will set the new standard as they keep evolving this platform just as they have done with the iPod and iTune and iPhone and many other iProducts.
It is ONE more tool available for you to consider. There are tasks I prefer to do on my powerful Mac Pro desktop and there are tasks I prefer to do on my Mac Book Pro laptop.
Here are just a few examples why this iPad is superior to what you are used to right now:
1. This is going to be a new touch experience for everyone which is not suitable for your desktop or laptop.
2. I don’t load and play games on my desktop or Laptop. I will on my iPad which was designed for it and will make this an amazing experience.
3. I don’t read books on my desktop or laptop. I will on my iPad which will also make this an amazing experience for me. Multiple books available at my fingertips. Built-in dictionary with a simple click. Search for a word and find where else it appears in the book.
4. Reading newspapers will also be a superb experience.
5. Applications will quickly become available (already are) which are NOT available for your laptop and desktop.
6. I am sure I will quickly adjust to the virtual keyboard and become quite productive using it.
7. For me, the weight and size are just perfect to carry into a presentation or a meeting.
I predict that when version 2 comes out, it will most likely replace my laptop. Until then, just one more tiny device in my Chadology bag which will take less space and weigh less than my 4 books I carry. The world has become an “instant” demand world. Just as we can now get our music of choice and listen to it within a few minutes, we can now leverage such technology to quickly download a book and read it within minutes. Although I would most likely wait for the version that supports a video camera, I can not wait to get my palms on this iPad.