Monthly Archives: July 2012

New Site – www.DrTerryGordon.com

I am honored to announce the new site we’ve formally launched today for my friend and client Dr. Terry Gordon, a cardiologist with a remarkable story who is now focused on helping others find their purpose and passion in life.

His passionate new book, No Storm Lasts Forever, is available starting today.

And a great introduction from Dr. Wayne Dyer:

Share
Print This Post Print This Post
Posted in New Sites Launch | Leave a comment

Chad Barr Interviewed by Dan Janal

Listen to this great interview where Dan Janal of PR Leads asks Chad some tough questions such as:

  1. What do million dollar producers do that others don’t?
  2. Where do great ideas come from and what do we do with them?
  3. How do you leverage the web to dominate your niche expertise?

And many more. Click the play arrow button below:

Play

(56:16)
Download MP3

and now also on iTunes

© Chad Barr 2012. All rights reserved

Share
Print This Post Print This Post
Posted in Internet Marketing, Podcast Series: Raising the Barr | Leave a comment

Is Your Site Attracting The Right Candidates?

I was interviewed by Roberta Matuson for her article, Your Company Website: What Does it Say to Job Seekers? that was published on Monster. Below are the three questions I was asked and my complete answers:

What are three things you believe are most important, as it relates to websites, when it comes to attracting candidates to your organization?

  1. Credibility – The site must to come across as credible and also by portraying it to be the place of a world-class organization. This starts with effective design and navigation and continues with the use of written and video testimonials by staff members making it obvious that this organization is simply remarkable to work for.
  2. Technology – Make it obvious that your corporate site strongly conveys the fact that your organization is committed to advanced technologies and the use of the web and social media. This will help attract candidates who want to associate themselves with such organizations.
  3. Ease of use – Your site should make it extremely easy to inquire about jobs, easily search and find the individuals to contact  and submit such requests digitally. I’d be remised not to mention that your reply responsiveness makes a huge impact on the way your are being perceived by your candidates.
  4. (bonus point) Build a database of candidates that makes it easy for you to stay in touch with them and keep them aware of opportunities within your organization.

What are some common mistakes you see companies make when you view their websites? Please respond to this question from the point of view of a company trying to attract workers.

  1. They jump into random implementation of tactics before identifying their strategy first.
  2. Old and outdated – Site comes across as one from the dinosaurs age.
  3. Lack of dynamic interaction – Asking candidates to mail or fax their resume and supporting documents rather than allowing such to be submitted digitally online.
  4. No Human Resource focus – Does your site have a strong section devoted to attracting the right talent? Most organizations have no such section or if such exists, it is extremely weak. On the other hand, imagine visiting a site that is exciting to navigate, dynamic and vibrant. Where opportunities are posted in a language that is enthusiastic and inviting. Where videos of management and various team members invite the “right” candidate to join this amazing team. Where it is obvious that the site is the “face” of the current and future place to be and the place to belong.
  5. The organization is not committed to the use of social media, blogs and other tools. These tools, if used properly, become the dynamic interaction between the organization, its staff, customers, partners, media, and such. If you aren’t taking your site seriously, why should others?

Where does SEO come into play? Does it really matter or is your time and money best spent on a quality website and new content?

Search engine optimization (SEO) is only one aspect of marketing, which is used to create the proper attraction of the right candidates. If should be evaluated with other marketing elements and complement the overall business and Internet strategy.

© Chad Barr 2012. All rights reserved

Share
Print This Post Print This Post
Posted in General Business, Quoted In The Media | Leave a comment

New Site – www.Mandat-Group.com/en/

Dr. Guido Quelle, Managing Partner of Mandat Consulting Group, located in Dortmund, Germany, is one of the smartest people I know. Guido helps global companies grow profitably.

I am delighted to feature the site (bilingual German and English) and strategy, which I have partnered with Guido to develop for his company.

Click on our portfolio page collection to view other sites and strategies we have created.

Share
Print This Post Print This Post
Posted in New Sites Launch | 2 Comments

How to Create a Great Podcast?

Have you ever wondered how to create a great podcast? Listen to this podcast and to Chad discussing his ideas by clicking the play arrow button below:

Play

(4:05)
Download MP3

and now also on iTunes

© Chad Barr 2012. All rights reserved

Share
Print This Post Print This Post
Posted in Internet Marketing, Podcast Series: Raising the Barr | Leave a comment

Provocative Question Redux

I know, it hasn’t been that long (just a couple of days ago), since I posted my definition of what a provocative question is. Yet, you must be wondering (I know you are) what are some examples of effective provocative questions. So here are my favorite 10 questions:

  • Would you describe the profiles of your best clients, what markets are you targeting, and what may be some of the best ways to reach them?
  • What are the key distinguishing factors between you and others competing in your areas of expertise and what is the remarkable value you bring to your clients?
  • How would you describe your brand and articulate your strategy?
  • What are the key challenges your business is facing, why have you contacted me and what were you hoping I can do for you?
  • Who are some of the thought leaders that you respect and why?
  • How are you planning on re-inventing yourself and how would you raise the bar?
  • If we were to work together on this project, what are the exceptional results that would thrill you?
  • What if this project failed and what if it was extremely successful?
  • What does this project mean to you personally and what legacy would you like to leave behind?
  • Do you have the courage to do what it takes to be successful?

I do acknowledge that although these are some (there are others of course) of my favorite questions, there is nothing like being in the moment and asking powerful, effective and provocative questions. When you do, you are likely to frame the real issue, gain trust, and help your client rapidly reach higher success.

I would love to hear what are your favorite provocative questions?

Share
Print This Post Print This Post
Posted in General Business | 4 Comments

Top Key Mistakes on The Web

In this interview, Chad discusses the top key mistakes on the web.

Share
Print This Post Print This Post
Posted in Internet Marketing, Videos | Leave a comment

What is a Provocative Question?

I was recently asked, by one of my mentorees, to help identify what is a provocative question. Here is my take. A provocative question is one that:

  • Unveils the key issues that need to be addressed
  • Helps expedite the process of reaching a strong conceptual agreement
  • Helps establish trust yet is uncomfortable at times for the person to answer
  • Stimulates the discussion and forces the person to think hard and dig deep
  • Eliminates the junk which but that I mean the superfluous stuff that should be ignored or eliminated
  • Positions you as an object of interest and as an expert
  • Causes the person to say: “wow, I’ve never thought of it that way” or “that’s a great question!”

Although I recommend you collect such questions and store them in a system for easy retrieval, the ones I find most effective are the ones I come up with in the moment.

So what are you waiting for?

Share
Print This Post Print This Post
Posted in General Business | Leave a comment

How Do Thought Leaders Leverage Their Sites For Success?

How do thought leaders leverage their sites to increase their success? Listen to this podcast and to Chad discussing these ideas by clicking the play arrow button below:

Play

(3:01)
Download MP3

and now also on iTunes

© Chad Barr 2012. All rights reserved

Share
Print This Post Print This Post
Posted in Podcast Series: Raising the Barr | Leave a comment

Don’t Let Your Next Great Idea Go to Waste

What do you with all the great ideas that come to you or the ones you learn about from reading, brainstorming, listening, or watching?

There isn’t a day that goes by that I don’t come up with ideas to improve my life or my business as well as those around me, whether family, colleagues and clients. What I am referring to are such ideas as: improvement, innovation, new product development, writing and content creation (articles, process visuals, audios, videos) and more.

I immediately then jot the idea down to enter later into a digital file system or directly enter it into my system. I happen to use Evernote as my software tool of choice to easily organize all these ideas which can then be easily retrieved anywhere and anytime on all my devices (desktop, laptop, iPad, iPhone and such).

Not only will this guarantee that your next best idea does not go to waste, but once the ideas go into this system, they become a goldmine that can easily be mined and retrieved. Do this and you will never have a shortage of great ideas.

Share
Print This Post Print This Post
Posted in General Business | Leave a comment