In this fabulous podcast interview, I had the chance to chat with Omar Khan, founder and senior partner of Sensei International and author of several books. We discussed some fascinating topics: What is a global consultant, how do you become a successful one and how do you get started. We also talked about his international company, building and sustaining remarkable relationships, how to succeed in this economy, his blog and the book he co-authored with Dr. Alan Weiss, The Global Consultant.
This is a great podcast interview I just did with David Meerman Scott, author of The New Rules of Marketing & PR and World Wide Rave among other books. In this interview we discussed: Viral marketing and thought leadership strategies, the new / old rules of marketing, best practices for consultants, where do ideas come from, how to best leverage social media and much more.
During my recent trip to London to get certified in Alan Weiss’s Mentor Mastery program, I was fortunate to receive this amazing video testimonial for my dear friend, colleague and client, Libby Wagner. President of Libby Wagner & Associates and Influencing Options.
You are probably wondering what in the world is Chadology? Well, I am glad you’ve asked. This popular term has been used by quite a few of my clients and is taking off quickly. There are various permutations such as: Chadology, Chadnology, Chadknowlogy, Chadovations yet they all represent the power of Chad’s knowledge and wisdom, combined with technology and then simply applied to the client to improve their lives and businesses. I have just received this photo, of walking Chadology, taken by one of my clients upon my arrival to the Providence airport last week for The New Product Experience workshop I co-hosted with Alan Weiss.
And yes, I am working on simplifying Chadology so there is less gear to carry.
I view the web as an important component of your overall marketing effort and driving interest to your organization. Seldom, would your Internet effort alone drive the proper interest and success to your organization. However, combined with the following list below and you are looking at the recipe to success:
Speaking – Is one of the best ways to deliver value to your audience and engage with your presentation. It is especially effective if you leverage your web content during your presentation. Why not reference an article or a position paper: “Let me share with you the top 3 mistakes organizations make …” or perhaps display a chart or graph.
Publishing – I referring here to both digital and non-digital methods. A hard copy booklet or book and a digital version of such are a very powerful way of complementing your web efforts. This may happen on your site, your blog or on others as well as appearing in various other publications.
Body of work- The Internet today makes it extremely easy to publish a variety of media formats. Be it the written words, photos, charts, audio podcasts and videos. This creates an interesting variety for people to choose and process at their leisure, when they want and using the technology of their choice: Laptop, desktop, iPod, iPhone and so on.
Products and services – This is a critical item to create interest in you, for people to be able to engage you and create mutual success. From the promotion of consulting, mentoring, speaking, training, booklets, books, DVDs, surveys, workshops, retreats, webinars, teleseminars and more.
Provocative – If you want to get noticed, you have to be able to stand out in the crowd. Yet if you sound like everyone else, you won’t. One of the best way to have others notice you and become an object of interest is to become provocative.
Strong relationships – None of this intended success is possible without the creation of strong relationship and partnership with your clients and always looking for their self interest.
Delivery of value – The driving force in all of this is the ultimate value the client receive.
Shamelessly promoting yourself- You can not remain a best kept secret and expect success to knock on your door. Nor could you expect to build it and they will came. These stories usually take place in fairy tails or modern movies. You’ve got to promote yourself, your brands and your products and services and become successful.
“It’s hard work you say?” Yes, it probably is. Yet there is no short cutting the system. Place these components effectively together and amazing Internet results will come your way.
Did you ever wonder how to create your own podcast? During the New Product Experience conducted today in Rhode Island, Alan Weiss discussed the effective and successful components of a podcast, he then had the participants develop the bullet points and called on Donna Brighton to create the podcast with him. With the help of the workshop co-presenter, Chad Barr, the podcast was immediately recorded, music added and uploaded to the blog.
Got on the Continental Saturday morning early flight from Cleveland to Newark and then continuing to London. The comfortable Business First accommodation allowed me to relax, listen to my favorite iPhone music (about 8000 selections to choose from), catch up on my reading and continue my preparation for the New Product Experience I am conducting with Alan Weiss next week in Rhode Island. This week in London is going to be an outstanding week as five of my very close colleagues and clients: Dr. Guido Quelle from Germany, Libby Wagner from Seattle, Washington, Phil Symchych from Canada and Stuart Cross from the UK are meeting here with Dr. Alan Weiss to finish our certifications as Master Mentors, a new service we are going to offer to our clients.
During my first day (Monday) in London, my friend Libby Wagner and I, got a chance to visit Windsor Castle, the Churchill Museum and Cabinet War Rooms and Buckingham Palace. Amazing and fascinating places and history.
Here are some of Churchill’s wit that resonated with me:
“When I get to heaven I mean to spend a considerable portion of my first million years in painting”
“I have a tendency against which I should perhaps, be on my guard, to swim against the stream:
In 1933, as Hitler’s Nazi part came to power in Germany, Churchill asked: “Where shall we be in 1940?”
And here is another of his quote that I believe represents what true leaders are made of:
“I felt as if I were walking with destiny and that all my past life had been but a preparation for this hour and for this trial … I was sure I should not fail”
Windsor castle commentary by Libby Wagner. For a moment I thought the guards were going to escort her away:
My wife is exploring various fitness facilities in the area . She contacted one of the popular locations via their web site and requested a visit to review their place. Almost two weeks later, she finally received an email from one of their representatives. My wife wrote back saying that it’s been awhile since her inquiry and she has already joined another fitness facility.
Here was their reply:
“I am sorry to here that, we have been very busy for the past couple of months. The bad weather is giving us a chance to follow up and talk to the potential members that we have in our system. I would love to set up an appointment with you and give you a tour of our beautiful facility.”
When shared with me, not only was I surprised to see the grammatical mistake but I was also amazed of the poor excuses they used for their lack of follow-up action.
Here was my wife’s reply:
“Thank you for the offer but I am no longer interested. I’m sure you have a wonderful facility but I am also interested in prompt customer service. It’s not very comforting to know that you didn’t respond to my inquiry until the weather got bad enough for you to have the time to follow up on potential member inquiries.”
The Bridge to Web Success
This resource guide contains a collection of articles that address today's ever changing and fast moving world of the web. The world will keep moving forward; it is our duty to keep one step ahead of the game.
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The Bridge to Web Success
