Category Archives: Best Of The Blog

What is Your Strategy?

Developing a sound strategy is critical before success is achieved on the Internet. I often talk with prospective clients who ask me to further articulate and provide them with additional clarity as to what strategy is. So with that in mind, I have decided to write this section for my new upcoming book Million Dollar Web Presence. Since I get asked this question a lot, here it is for your benefit.

A strategy is the framework that helps you identify where you are taking your company and what you want it to become. It is all about answering the “what” and the “why” questions while tactics are the detailed action plan that answer the “how” to achieve these type of questions.

Answering these questions will provide the clarity necessary to then develop your tactics or action plan:

1. What do you want the site to do and why?

  • Create credibility?
  • Deliver value?
  • Educate the visitor?
  • Diagnose the visitor through process visuals or surveys?
  • Convert visitors to prospects and prospects to clients?
  • Enable products purchasing for passive income?
  • Leverage marketing effectively?
  • Promote your products and services?
  • Create a community?
  • Promote your books?
  • Capture visitors’ information?
  • Become the hub and the repository of your intellectual property?
  • Help you gain as many clients as possible while reducing your labor intensity and increasing your responsiveness significantly?
  • Visitor to have fun?

2. Who is your audience(s)?

  • Identify all groups.
  • Where do they hang out and what are their geographic areas?
  • What do they read?
  • What trade shows do they attend?
  • Where are they on the web?
  • What are they looking for?
  • What is their age group and sex?
  • Do they search on search engines?
  • Do they use social media platforms and which ones?
  • Should journalists be targeted?

3. What do you want to become?

  • Thought Leader?
  • Consultant, author, coach, speaker?
  • All or others?
  • What are you known for?

4. What is the outstanding value you bring to your clients and your offerings?

Let me finally suggest that no technology should be discussed or design executed prior to the strategy being clearly identified followed by the tactics. As you’ve heard me say: “Strategy first, technology second!”

This is an excerpt from my new and upcoming book Million Dollar Web Presence - Leverage technology to build your brand and transform your business, which I am coauthoring with Dr. Alan Weiss and which will be published by Entrepreneur Press.

© Chad Barr 2011. All rights reserved

  • Share/Bookmark
Print This Post Print This Post
Posted in Best Of The Blog, My Book - Million Dollar Web Presence | Leave a comment

Success Blueprint

I am constantly intrigued by what generates success for entrepreneurs so I may coach and apply this blueprint for my clients. During a fabulous dinner with Alan Weiss this past Wednesday evening at The Spiced Pear in Newport, Rhode Island and over an amazing 2001 Chateau Margaux, we discussed some of the components of such success:

  1. Internalized Knowledge and experience.
  2. Intellectual fire power which is gained through additional learning, reading and experience.
  3. Innovative and creative ideas.
  4. Mental discipline to get out the intellectual capital (between your ears) into products and services which become your intellectual property. This transfer process is done through instantiation, which is your  ability to take complex concepts and simplify them.
  5. Constant daily creation and addition to your body of knowledge and body of work.
  6. Passion demonstrated in your work and your contacts with your clients.

Below is a process visual I have just created at 32,00 feet, on my way to Rhode Island to speak at Alan Weiss’s Million Dollar Consulting® College:

There are several elements to the chart above: On the horizontal axis is your “Strategy, Tactics and Execution” (referred below in short as strategy), which are the components of what your business and internet should look like, how will you do it, the steps to get there and your fierce commitment to execute it. On the vertical axis is your “Intellectual Property (IP), Content, Products and Services (referred below in short as content). The plus sign(+) represents the high of each quadrant and the minus sign(-) the low.

Quadrant 4 – Create, innovate or get out – This represents low strategy and low content. These individuals suffer from low or no success and are usually struggling quite a bit. The solution (as in my heading) is quite obvious. If you fall into this quadrant and assuming you have the wisdom and passion, start creating and innovating while developing and executing your strategy or find another occupation.

Quadrant 3 – Best kept secret – This represents high content and low strategy. These individuals have outstanding content and lack the strategy to make them extremely successful. Although, some do see some success, the majority struggle to reach that next level in their business.

Quadrant 2 – The emperor has no clothes – This represents high strategy and low content. These individuals are good at the strategic aspect of their business and may even be somewhat successful for a while but they lack the wisdom or the knowledge of how to do it or they use fraudulent techniques.

Quadrant 1 – It’s good to be the king – This represents high strategy and high content. These individuals are great at what they do, their content is good to remarkable, they execute powerful and effective strategy and are extremely successful.

The solution is pretty straight forward. Focus on creating and innovating while increasing your IP, content, products and services while making sure you have a clear strategy and tactics that you execute well and with great discipline.

© Chad Barr 2009. All rights reserved.

  • Share/Bookmark
Print This Post Print This Post
Posted in Best Of The Blog, Creativity, Internet Marketing, Marketing, Process Visuals | 2 Comments

3 Key Elements to Web Site Success

Upon review of probably thousands of web sites over the years, I have come to the conclusion that in order for your organization to be successful on the Internet, 3 key elements must be accomplished to generate such success:

Design: Your site ought to be professionally designed, attractive and engaging and be easy to navigate in order to quickly gain the visitors’ attention and interest. Good use of images is important as well as the use of action shots of you with your clients.

Content: Your site must focus on your visitors’ interest and addresses the question of what’s in it for them and how to improved their businesses and lives. To accomplish this, strong content must be developed in the form of products, services, and intellectual property while constantly evolving.

Strategy & Tactics: What should the business look like and how should it position itself online. What Internet components are critical to make the business a success. How should you reach and communicate with your current and future customers? Should they be able to purchase products, read articles, subscribe to newsletters, communicate through blogs and online communities?

With that in mind, please review the chart below and notice the obvious at the points of interaction of the circles:

  1. The Missing Map – This organization has a site that is well designed with great content yet no defined strategy and tactics to create an Internet success. It’s like driving a great car without a GPS system or an effective map to follow. You’ll be wondering why you are not reaching your destination.
  2. The Ugly Book Cover – This organization has a site that has great content and powerful and effective strategies and tactics yet the site is poorly designed and navigated. Most visitors would either close their browsers or press the back button to go to their previous site.
  3. The Boring Show – This organization has a site that reminds me of going to see a theater show that was well advertised and promoted with great and colorful posters. Yet when you get to finally watch it, there is nothing there. Just a terrible and boring show. Some site unfortunately suffer from the same syndrome.
  4. Success - This organization is reaping the most benefits of effective web strategies. Any missing element and success is either delayed or non-existent. Yet when all three circles and elements intersect that ultimate success is achieve.

Where are you?

© Chad Barr 2009. All rights reserved.

  • Share/Bookmark
Print This Post Print This Post
Posted in Best Of The Blog, Internet Marketing, Process Visuals, Site & Internet Strategy Effectivenes | Leave a comment

How To Better Reach CEOs or CFOs

You don’t create a blog or a web site or participate in social networking or whatever and hope your clients will come – especially your CEOs or CFOs. Most consultants are making this mistake over and over and are still waiting for the phone to ring! You drive the value to your customers and prospects by creating amazing products and services, publishing great stuff, shamelessly promoting it, and leveraging every component of marketing gravity you can and guided by your Internet strategy.

Let me also suggest (and I am ok if you all hate me for this) that quite a few of consultants’ web sites out there are quite weak (to put it very mildly), with minimal or zero perceived value. Many want to become world-class consultants, yet their web sites and intellectual property make them look like amateurs.

Blogs are only one component of your overall Internet strategy and Internet marketing gravity. Here is one example of how you may leverage your blog to target CEOs and CFOs (I am inserting in the quote here):

“Dear Bob, (Name of your fictitious CEO or CFO – you pick the real one)

I have assembled a brand new and exciting collection of special reports, podcasts and videos to help CEOs and CFOs. This collection is my creation and innovation of a repository of powerful and unique ideas to help my clients with issues they are bringing to my attention. Issues such as: [list areas of your clients' challenges and where you can help them raise the bar]

I am updating this repository area quite often and I am also planning on bringing some fascinating thought leaders as guest contributors. Names such as: [List some great names you are planning on bringing as guest contributors] This area is becoming “the place” for CEOs and CFOs to hang out, get the answers they are looking for and participate in a like-minded community.

To preview this new place, simply click on this link www.ChadGrowthIdeas.com (you probably should use your own name)

I am also attaching my latest special report: “Top 10 mistakes successful CEOs avoid making”
And please checkout next Thursday my upcoming video: “Thriving in tough economic times.”

I will be in touch with you shortly to share some new exciting ideas.

Best,

Chad”

I realize this takes courage, creativity, investment and hard work. But heck the good news is that there are only a few successful thought leaders out there. The rest simply follow or not.

So what do you think? Please post your comment below.

© Chad Barr 2009. All rights reserved.

  • Share/Bookmark
Print This Post Print This Post
Posted in Best Of The Blog, Marketing | 5 Comments

Technology, Miracle And All That Jazz Or Hora

On a recent vacation trip to Israel I realized prior to boarding the plane, and to my horror, that I forgot the power cord for my MacBookPro laptop. You all know how ornery I get if I don’t get my daily access to my Mac. I quickly used my iPhone to email my friend Dov Gordon in Jerusalem asking him to make the connections necessary to see where I may get such cord. Upon landing eleven hours later, fully rested in first class, and greeted by the beautiful Israeli afternoon, my iPhone email inbox and text messages quickly notified me that I might be in luck. Dov, with the help of technology and probably the Israeli secret service, informed me that the only place in Israel that may have my desired cord is the Mall of Ramat-Aviv, located in an affluent suburb outside Tel-Aviv. So we (my wife and I) picked up the Hertz rental car, turned on the GPS and on our way we were to the mall.

Less than thirty minutes later I parked the car, turned off the engine, smiled and said to my wife: “We’ve made it. Let’s get the cord and start our great vacation.” She smiled and said: “And what a better place to start than this great mall.”  As I opened the car door and stepped out of the car, my keys dropped out of my hands. In a split second, and to my true horror this time, I realized that they fell into a grate and from the sound of it I could tell that it was quite deep. “Oh shoot,” I yelled. (Well it kind of sounded like that.) “What happened?” asked my wife. “I dropped the darn keys in this hole in the ground,” Frustrated I explained. For a moment she thought I was kidding but she quickly learned I was not.

Looking for a quick solution or perhaps a miracle such as parting of the red sea since I was in the holy land after all, I noticed the security booth around the corner. I quickly ran there and explained my situation to the friendly guys. “Not to worry,” said one of them. They quickly grabbed the ladder, gathered the troops, well three does make a troop right? They rolled my car off the grate, lifted the grate and explained to their buddy that they won’t need the ladder while grabbing his legs and dropping him into the hole in the ground. He was mumbling something while going down and seconds later, my keys are flying in the air and land in my hands while the guy is pulled out of the dungeon. I thanked them profusely and rewarded them with American dollars as a sign of my gratitude.

“The cord you are looking for is on back order,” said the clerk at the store. My life flashed before my eyes. Well, not quite but you get the point and the seriousness of my situation right? Yet, I was determined that there is no possible way I am walking out of that store without a cord. After much schmoozing, we find out that this guy helping us at the store, traveled the US quite a few times, he has a family in Cleveland which my wife happens to know quite well and he admits that someone just turned in their laptop for repair with the cord attached. It took all of my positive influence, talent and mastery of the language (begging probably had a lot to do with it) to finally convince him to sell me the cord for a full price. It was double the price I would pay in the US but who cared at that point. I was able to convince him to take the back order cord when it comes in and attach it to the item being repaired. We paid, thanked him and ran out of the store before he changed his mind.

Luckily the stores and coffee shops were still open so it turned out to be a fabulous evening as we gladly invested in the local economy. See pictures below as proof. On the way back to the car I held the keys tighter than ever before yet realizing that in the midst of all this excitement I forgot to take some pictures or videos that would have made my story believable. Well, it truly did happen, really, I mean it!


Chad drinking as known in Israel “upside down coffee” or simply  latté in the US.


Laurel after another successful shopping day

© Chad Barr 2009. All rights reserved.

  • Share/Bookmark
Print This Post Print This Post
Posted in Best Of The Blog, I Can't Believe I Shared That, Life Balance | Leave a comment

Why Remaining Stagnant is Unthinkable

Where would we be without the innovations that have gradually and progressively evolved into the modern-day technological advancements we now enjoy?

While, at the time, many people considered each breakthrough unthinkable (in the unimaginable sense of the word), gradually these advancements evolved and became so widespread that they became unthinkable (in the commonplace sense of the word). With each breakthrough, social and interactive along with other types of shifts also occurred.

How we go about finding the root meaning of the words “stagnant” or “evolve” today versus how we would have done so twenty years ago or even hundreds of years ago, demonstrates how things have dramatically changed.

Before Gutenberg’s Moveable Type around 1450, we would not have had access to words in print the way the moveable type made possible. To find out what the word “evolve” meant, we would have probably had to ask someone else who may or may not have known how to best state it. Hopefully, someone we knew would have told us that “stagnant” means to stay the same, slow-moving, sluggish or declining and “evolve” means to progress, advance or transform.

With the advancement of moveable type, multiple copies of text could be created and distributed to many more people than were able to read the handwritten books and materials that were limited in number and availability. After moveable type, ideas progressively became more accessible through the printed word in newspapers and books—including the dictionary where we could then look up the meaning scholars had previously discussed and debated and decided to put into print.

Not only were ideas beginning to advance, but so were people. With the advent of automobiles, trains and airplanes, it became easier to ship goods and send out people around the world progressively faster, cheaper and safer. The exchange of ideas and new experiences opened up new worlds to those who were privy to travel and returned to share what they learned.

When it may have seemed that modern technologies had almost evolved to their pinnacle, the landmark technology of The Internet (circa 1990’s) marked a new domain that soon exploded into multiple domains across the world, allowing people to communicate and interact via the digital typed word and now through audio/video faster than ever before imagined! Yesterday’s fast seems slow to us today as we move towards new and improved versions of technologies that become faster, cheaper and better.

The internet (and all the interrelated technologies connected to it in this era) has opened up a whole new world like never before in regard to accessibility and reach. Some of the latest technologies and amazing innovation are increasingly being combined in powerful ways that enable people to enjoy the benefits of multiple ways of connecting with ideas and with others, including: cell phones, text messaging, Twitter and other social networking platforms, blogging, internet sites and strategies that enable you to effectively market your business and allow you to gain information, knowledge and wisdom and all within minutes or seconds.

While some people may be hesitant to utilize the full force of the internet, others are continually upgrading their technology and technological know-how to maximize their businesses. Those who choose to be stagnant are being and will be surpassed by the many advantages offered by those who choose to evolve along with technology, which offers increasingly improved speed, interactive capabilities, spreading of ideas, more focused searches, exploring new buyers and opening new markets and opportunities globally.

There are people today who still see technology as being somewhere on a spectrum between a necessary evil they tolerate to a complex world they fear. What’s important is how do you see it, think about it, use it and most importantly, how you leverage it. The option is up to you to decide how to reach your customers who are increasingly seeking the best of minds to help their businesses. Are you constantly evolving yourself and positioning yourself as a world-class thought leader who delivers great content, products and services to your customers?

Many times I enjoy reading a hard copy book while other times, I enjoy listening to books on my iPhone or even reading them on this great technology. I love reading the Wall Street Journal print edition yet at times I enjoy reading it online. There are always choices in our lives for us to make, but remaining stagnant in business or stagnant with your web presence is unimaginably unthinkable.

© Chad Barr 2009. All rights reserved.

  • Share/Bookmark
Print This Post Print This Post
Posted in Best Of The Blog, Creativity, General Business | Leave a comment

WHY ARE YOU YELLING AT ME? Or Increase Your Online Sensitivity

One of my dear and senior clients sends his emails all typed in uppercase or capital letters, perhaps not realizing the internet standard for shouting is all uppercase (although I am not sure who invented that standard). Unbeknown to me, one of my younger staff members received several emails for this client thinking the client may have been unhappy and is “yelling” at him. An interesting conversation followed with each one of them as I was trying to bridge the generational gap.

Although we all live in a diverse world offline, the internet has connected people online in ways that allow us to interact with other people we may or may not meet in person. Some may make the assumption that all internet users use technology the same way as we do to communicate. This assumption needs to be examined more closely so we become aware of the need to be sensitive online as we may already be in our “offline” world. There are cultural, generational and gender differences among people—not to mention the all-important difference of technological awareness, exposure and capability that affects how people use and interpret the internet.

On Facebook—one of the most popular social networking sites—it is easy for people to connect with friends, colleagues and clients so they may stay in touch. It is quite common for people to change their online status and to comment frequently about what they do at the moment. I find the phenomena of mundane comments such as: “I am having breakfast”; or “going to workout”; or “it’s time to go to sleep” not only silly, but somewhat obnoxious, a waste of brain cells, digital ink and Internet energy.

Some time ago, I actually used my status on Facebook to post a simple yet provocative question: “I am wondering why are most so addicted to these silly status messages and who out there really cares?” I did get several replies. Some on Facebook and some in my private email. Some were nice and tried to explian their position yet others suggested I don’t get it. I’ve come to realize that many (perhaps those fitting the friendly stalker mindset personality) love to read what others are doing, spend much of their time following others and also use it to find out where to hang out with their friends. Moreover, some love to see pictures of others and often request you post them when you attend events. My personal preference is to post and read helpful, valuable thoughts and tips and even watch good quality entertaining moments. Since I speak, write and consult on this topic, I do make a strong attempt to be aware of those online differences so I may communicate effectively with others.

So whether it is the realization that uppercase emails do not necessarily mean the person is yelling at us, I also realize the important fact that it is often impossible to interpret the sender’s voice intonation in emails. I suggest we recognize that even or especially online some are introverts and some extroverts and there are many behavioral styles and preferences. I am respectful of people’s Right to Interact, Right to Surf, and Right to Post. Yet as I recently wrote on one of my Twitter posts: “You are right. I only pay attention to the brilliant stuff, the other I have learned to ignore. Now what was it that you said?”

© Chad Barr 2009. All rights reserved.

  • Share/Bookmark
Print This Post Print This Post
Posted in Best Of The Blog, Learning | 2 Comments

My Surprising Survival Strategy Lesson in The Bahamas

I travel the world quite often and here is a powerful lesson I would like to share with you that I witnessed on one of my business trip to the Bahamas. Being in a new environment, especially one as beautiful as the Bahamas, heightens my senses of natural, everyday occurrences. My colleagues and I were engaged in great discussions outdoors as we were also enjoying the fabulous cocktail party and the various assortments of food. I couldn’t help but notice some uninvited guests: The birds.

Discovering the opportunity to join the party and be fed, it did not take the birds long before one would wait the perfect opportunity to dive in, grab the treat, and leave. Quickly to be followed by another and another.

As I observed their behavior, I was thinking how remarkably they have mastered and adjusted their survival habits. They combined their need to feed themselves with an unbelievable desire to succeed, a fierce focus and a natural sense of timing. Yet they were doing it elegantly and with what seemed to be a sense of playfulness and enjoyment.

Birds adapt to their environment, where their strategy may be similar but different when it is an entirely natural setting versus a combination of a natural setting and human-made setting. In either type of setting, birds demonstrate patience in waiting for the perfect opportunity, yet they also use prowess in knowing when to change locations to seek other opportunities. My amusement centered on what seemed to be their natural instincts vs. perhaps their learned, internalized and mastered skills. Here is the process they were following:

•    Holistic view of the environment.
•    Quick analysis of the situation.
•    Tremendous focus on the objectives and goals.
•    Wait for the perfect timing.
•    Take action.
•    Reap the reward.
•    Life balance enjoyment.
•    Repeat the cycle

Their careful watch regarding proximity of people to the food helped the birds time when to act and when to withdraw to safety. When they observed momentary distance between people and some food, they would zoom in and zoom away quickly. They repeatedly grabbed their food in this manner over the course of an hour and a half. Their repeated success demonstrated sustainability of success when given the right opportunity and desire. It’s important to note that they had no fear in taking this constant risk and also if they waited too long to act, their opportunity may have disappeared.

So let’s pause here and think about it. What I am suggesting through my analogy is that reaching life and business success and getting the results we want is easier than we sometimes make it to be. We overcomplicate things at times, which are possibly due to fear, lack of knowledge and not following a successful process. By being able to narrow our own path to the success we desire, we first have to define what it is we are trying to accomplish, then seek the right conditions that will increase our ability to be successful and then take strong, focused and concise action. The birds have an innate sense of what their needs and wants are; whereas ours are sometimes clouded by the disconnect between what we want and what we truly need. Aligning this disconnect between want and need is quite important.

So with the power of illustrating through an acronym and the playfulness spirit of the birds, here’s a quick way to summarize the simple, but important survival strategy lesson I learned in The Bahamas:
B – Be
A – Aware
H – How
A – Action
M – May
A – Affect
S – Success

BAHAMAS reminds me to “Be Aware How Action May Affect Success.” Just like with the birds, there are many factors that go into knowing when to act (and when not to), which are essential to getting the results we seek. Being prepared with a strategy can help us know how to get to the right place at the right time—when the opportunity knocks, take action! It’s not just for the birds!

© Chad Barr 2009. All rights reserved.

  • Share/Bookmark
Print This Post Print This Post
Posted in Best Of The Blog, General Business | Leave a comment

What’s Your Website Saying About You?

The power of the internet is that it is ubiquitous – which can be a good thing if you are maximizing what your website says about you and your business. Does yours reflect Walking your Talk and Talking your Walk?

Often times during my seminars I ask for volunteers to allow me to demonstrate their sites effectiveness. Most cringe and avoid any eye contact with me. You can almost read them silently say: “please, not my site.” In fact, that may be just the reason why many become our clients since they know that they need to invest in getting their talk and walk in sync.

Your Walk is who you are, what you do, how you do it, why you do it and so forth. It is the action you convey. By being aware of what messages you are sending through your actions, you can adjust them in order to align them so that what you do also tells your customers how your products and services meet and/or exceed their needs and wants.

Your Talk is what you say, the language, that connects you and your customers with what you can do for them. One of the most powerful ways to talk about your business today is through your website so that it says what it needs to say and how it needs to say it. The quality of your website speaks volumes about your business through your powerful language, audio, video and visual messages. Another and probably even more powerful ways of talking about your business, is to let your customers do that through testimonials and commentary.

Here are a few tips to help you analyze both Your Walk and Your Talk online and offline. Go through each of the tips and individually consider Your Walk; and then repeat it with analyzing Your Talk. Make a list of action steps you can take to get them in sync so that your online and offline walk as well as your online and offline talk are synchronized through and through.

  1. Is your value proposition (VP), which defines how your clients are better off by virtue of working with you, prominently displayed on your home page? What sections of your site demonstrate and prove your value proposition? If your VP talks about dramatic growth of your clients, you should incorporate testimonials and articles demonstrating and explaining such growth for you and your clients.
  2. What is your vision and mission statement and how does your site substantiate them? A client investing six-figure investment with us shared with me that he felt we have similar philosophy. When I asked him to articulate further he said that it was based on similar vision and mission statements that he read on our web site.
  3. Are you using effective language to increase credibility through your clients’ list, testimonials, case studies, client results and your intellectual property and expertise? Do your articles show examples and how-to tips based on successful track record with your clients?
  4. Who is your audience and what is your market and what are the products and services that may greatly benefit them? Are you constantly adding new such products and services and receiving happy clients’ testimonials that are displayed on your site?

By refining and aligning what your website is saying about you and your business, not only will you eliminate the cringe, but you may find that you are finally proud for the whole world to see it.

© Chad Barr 2009. All rights reserved.

  • Share/Bookmark
Print This Post Print This Post
Posted in Best Of The Blog, Internet Marketing | Leave a comment

How To Generate Leads

Here are ways to develop interest in your organization and have your target customers contact you:

1. Start speaking professionally, deliver your expertise and talk about how to improve your clients business with web strategies.
2. Add testimonials and clients list to your web site.
3. Start a monthly electronic newsletter and deliver genuine value to your target audience.
4. Write and publish your intellectual property in print and on the web
5. Network and discuss how you help your clients
6. Comment on others’ powerful blogs with useful tips
7. Write a book or start with a booklet
8. Get interviewed on radio and TV
9. Work your referrals aggressively
10. Create a breakfast club and invite your target audience to attend a breakfast and learn.
11. Purchase a database list of your target customers and send them powerful valuable content to entice to opt-in to your newsletter list. Once they do, keep offering them value.

  • Share/Bookmark
Print This Post Print This Post
Posted in Best Of The Blog, General Business | Leave a comment