Category Archives: Best Of The Blog

How Much Intellectual Property Should You Give Away?

How much should you share with potential clients when meeting with them and especially in your writing and on the web? I hear this question quite often and for years I was not a huge fan of “giving” away our IP and wisdom. Here is my belief now:

  1. If you think you are giving too much of it away, you are on the right track.
  2. Your clients will wonder if this is how much “free” advice you give them prior to becoming a client, how much would you then be giving them after they become a client.
  3. It helps me to constantly push the envelope and re-invent with new ideas so I do not become otherwise stagnant.
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Posted in Best Of The Blog, Creativity | 1 Comment

Technology Guru Chad Barr Intreviews Million Dollar Consulting Guru Alan Weiss (podcast)

This week, I had the great opportunity of interviewing Dr. Alan Weiss. Also known as The Rock Star of Consulting, The Contrarian and The Consultants’ Consultant among other impressive brands. Alan is truly an amazing person who leads a life of great success and inspiration to many of us.

I met him about six years ago and have worked closely with him ever since. His impact on my business and my life has been absolutely remarkable. Several years ago I approached Alan with the idea of implementing and building an online community to attract his followers and allow them to better stay connected with him and each other. The result was Alan’s Forums, a unique and special type of online community attracting the best of global consulting minds. I’ve been also fortunate to work with him on many other exciting projects both on the receiving and giving end including the development and implementation of his terrific blog www.ContrarianConsulting.com.

During the podcast interview we discussed many questions such as:
What are the three most common mistakes consultants make?
What do the most successful ones do?
How to stand out in the crowd?
How do you keep reinventing yourself and increasing your creative output?
How to leverage Requests for Proposals?
What kind of role does serendipity play with strategy?
What should we do differently or more of in times of a recession?
What are the five secrets of living a fulfilling life?

And we even discussed the topic of retirement and living and leaving his legacy.

I know you will enjoy this podcast, will find it fascinating and Thank You! Alan.

Click below for podcast to start

Play

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Posted in Best Of The Blog, Podcast Series: Raising the Barr | Leave a comment

Practical Application To My Watch Shopping Story

Earlier I posted What have you bought for me lately story here on my blog. My good friend, Tom Breur, Principal of XLNT Consulting in the Netherlands was quick to point out the following fascinating facts. Here is what Tom emailed me and I am publishing it here with his permission. Thanks Tom.

That story actually serves multiple purposes, depending on which point I
am making.

World wide, about 100 Million transactions per day, 50 Billion transaction per year are being screeened online
for fraud, using a Neural Network model (in combination with business
rules). The market leader is Falcon, owned by Fair Isaac, formerly HNC.

Learning points:

1 – Because of the huge volume, the learning is remarkably precise.
Conversely, you need sufficient volume to tease out the signal from the
noise.

2 – You need the “feedback recording” of events in order to make such data
capture a sustainable organisatiopnal activity: credit card companies
“know” when they hit a false positive (they call, and then pass the transaction),
the false negatives are claimed (disputed) after the client receives their
statements. These data are fed back in to the application ot make it
“adaptive”

3 – There are costs for false positives (spoiled surpises, like yours :-)
- that’s what everybody expects if you tell the story right which makes it
so much better), and false negatives, fraudylent transations that were
accepted. If you put those in the equation, you get “better” models, that
is, better tuned to the business needs. (another example of asymetric mis
classification costs I always use is credit cards: when accepted +$200
profit, when defaulting -$5000 write-off, therefore you cannot afford to
err very often).

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Posted in Best Of The Blog, Technical / Technology | 2 Comments

What Have You Bought for Me Lately?

It was almost 10PM and I was standing there at the Tel Aviv airport in Israel waiting for the announcement that my flight to the US is boarding. So in order to kill some time I decided to visit the beautiful, duty free, H. Stern jewelry store.

“You sure have a great taste” said the lovely sales lady, commenting on the gorgeous bracelet I was looking at.

“Thank you” I said.
“For a special lady I assume?” she asked.
“My beautiful wife of course” I said.
“Would you like me to check on the price for this?” She asked.
“Why not, it couldn’t hurt” I said.
“$18,000!” she said.
“EIGHTEEN THOUSAND?” I yelled. (Oh, did it hurt)

Probably noticing the nice Hublot watch I was wearing she continued: “May I show you something else?”
“Ok” I said.
She pulled out this beautiful watch that I immediately fell in love with. How did she know? And she even told me that it looked great on me. (Yes, it was a man’s watch and I believed her)

Unknowingly, several minutes later, the phone rang at my home in the US and it was 5 AM. My wife, still sleeping, answered and heard a friendly gentleman voice.
“Mrs. Barr?” he asked.
“Yes, and who is this?” she asked.
“This is John from the fraud department at MBNA. I just wanted to make sure you knew that a large purchase was just made overseas with your husband’s personal credit card.” He said.
“Where was it?” asked my wife.
“At the Tel Aviv airport in Israel.” He answered.
“Oh, that is fine said my wife. It is my husband I am sure buying me a surprise present.”
“I am so sorry.” He said. “I just ruined the surprise your husband was planning on for you.”

Several hours later, I was greeted by my wife, who came to pick me up at the Cleveland airport. With a huge smile she asked: “How was your trip and did you buy anything special?” I replied: “Great, and I got myself a little present at the airport. So do you like my new watch?”

It was a quite ride home that day.

(Note: Please see the note from my colleague Tom Breur from Holland regarding this story)

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Posted in Best Of The Blog, I Can't Believe I Shared That | 5 Comments

How To Market Your Blog – The Basics

Early this week I submitted a proposal (among several others) to a prospect interested in our web site development. Shortly after I sent the proposal the prospect emailed me and asked me to further articulate what I mean in the proposal by suggesting to incorporate strong call-to-action techniques on all site pages. I thanked the prospect and suggested the answer is clearly articulated in a previous post on my blog: “what’s your call to action” and I then suggested they might find several other articles on my web site and blog to be of value:
How the 3 strikes rule applies to your web strategy
The importance of web site evolution
Blogging in the new year

So what are some simple and basic ideas of marketing your blog?
1. Include it in your email signature file.
2. Print it on your business card.
3. Verbally mention it in your discussions and presentations.
4. Mention it when writing your articles.
5. Leverage in your emails especially using my idea above of driving direct value to your current and future clients.

This prospect is not a dear new client.

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Posted in Best Of The Blog, Internet Marketing | Leave a comment

How Often Should I Post On My Blog?

A question was asked on one of the online forums we implemented and I help moderate: “How often does one need to add a new entry to a blog? How long or short should a typical entry be?” Here is my answer:

This is one of the topics I study, track, research, write about, consult others and help develop. So let me share my bias with you.

I am writing an article for my blog with the title of: “The slow death of blogs” and please don’t misunderstand me, blogs are a powerful business tools and are here to stay and evolve. I am referring to individuals that were convinced by someone or thought it is a good idea to start a blog. But they rarely post on it. Not only is it a poor reflection on them but it is also a sad underutilization and a waste of this powerful tool. Their blogs are doomed by google and more importantly by their possible readers and will eventually close down – It’s only a matter of time. Unfortunately, some are members of this forum and some I personally reached out to and recommended they start posting on their own blog. Well guess what, they did for a short while and then stopped. They may get their last minute of fame and get featured in my article.

So if you are thinking of starting a blog here are some pointers:

  1. Minimum 3 posts per week but if you missed a week here and there, not a big deal.
  2. Length of each post from one sentence to an article length (1.5 page) although I recommend you keep it short and with bullet points. Write effectively and don’t over think this point.
  3. You can always break your posts into sections or to be continued which may create anticipation.
  4. The key is INTERESTING and VALUABLE stuff. But you already knew that I am sure.
  5. The other key is that there is much more to putting together a successful blog than just starting to blog.
  6. A blog is a tool for rapid publishing giving 100% of the control to the author of the blog enabling you to basically fire your web master (well not quite but almost.)
  7. Finally, the power in creating a rich experience for the user is by combining text, images, audio Podcasts and videos on your blog. See Alan Weiss for a great example of a fascinating blog. Mine is another of course.

There are other members on the forum that have interesting blogs. Ed Poll, Aviv Shahar, Dan Coughlin, Pam Harper and Michael Harrison among others.

Here are some articles I wrote that you may find of value before you make your final decision:

Blogging in the new year
How to make your blog posts more interesting
The importance of web site evolution
How to improve your marketing exposure

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Posted in Best Of The Blog, Internet Marketing | Leave a comment

How To Improve Your Web Site Effectiveness?

Improving your web site effectiveness.

In my quest to constantly improve our clients’ web sites and develop better and new successful Internet strategies for their business, I come across and review many web sites on a daily basis.

To illustrate and discuss the “good, bad and ugly” techniques used by others, and us, I am starting a new blog category today. “How to improve your web site effectiveness” will be devoted exactly for that purpose, discussions and illustrations of such practices, both good and bad. Please realize this category will reflect my personal bias and opinion, which you are welcome to disagree with. I would really like to hear your opinion and your sharing of other sites and concepts you think are bad practice or helpful.

This following site: www.singletongroup.com used to be a consultant web site and had all the basic elements of such a site. Recently it was changed to the following page:


(click image to enlarge)

Please realize that this page is the entire site now. There are no other sub pages to navigate. My assessment:

  1. If this person is on vacation and it is their way of communicating such message, I see it as a poor sense of humor that would turn off customers.
  2. If this person’s server was hacked (high jacked by someone else) I hope for their sake they recognize this soon.
  3. If they decided to retire, I believe there are better ways of announcing it. But then again, they may not care.

I love a good sense of humor and I believe you can easily leverage it in your writing and professional web site development. However, this is definitely not such an example. Watch out what message your site conveys.

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Posted in Best Of The Blog, Site & Internet Strategy Effectivenes | Leave a comment