How Much Intellectual Property Should You Give Away?
Monday, February 18th, 2008How much should you share with potential clients when meeting with them and especially in your writing and on the web? I hear this question quite often and for years I was not a huge fan of “giving” away our IP and wisdom. Here is my belief now:
- If you think you are giving too much of it away, you are on the right track.
- Your clients will wonder if this is how much “free” advice you give them prior to becoming a client, how much would you then be giving them after they become a client.
- It helps me to constantly push the envelope and re-invent with new ideas so I do not become otherwise stagnant.


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