Category Archives: Digital Empire Creation

One of the most effective ways to create credibility on the web is by showcasing your client testimonials through videos. When given the opportunity, I highly recommend you do so and even invest in a professional videographer.

Here are my recommendations:

Keep the testimonial short (preferably 90 seconds or less). If there is one key question you want your client answering it is: “What was the biggest impact on their business or life as a result of your involvement?”

If you can keep them short, have the customer also:

1. Introduce themselves by stating their name, title and organization.
2. Mention what was the key challenge they were facing that caused them to hire you.
3. Articulate why they have chosen you.
4. Discuss the impact or outcome on their business as a result of your involvement.

What have you found effective in order to solicit testimonials? Please leave your comment here. 

© Chad Barr 2012. All rights reserved

When recording podcasts here are some of my favorite openings:

I am often times being asked….
Ever wonder….
Imagine….
Did you know that….
I was talking with a client of mine when she said….
Here is what I want you to do….
Let me now list the 7 top steps to success….
82% of CRM solutions fail prior to….

My question for you: What are some of your favorite openings? Please leave your comment here. 

© Chad Barr 2012. All rights reserved

Are you suffering from writer’s block or a temporary brain freeze? Many I talk with admit to me that writing and publishing is challenging for them at times. This manifests itself not only when people feel they have nothing to say, but even when they do, their well runs dry.

I have written before on how to develop new ideas but today I would like to quickly demonstrate how easy it is to come up with further interesting topics to write about. Each time you write a sentence or a paragraph ask yourself: “how can I further articulate this?” or “what would be the potential impact of this for the client?” or “how do you do this?”

Here is a bullet point from my previous post: “My most successful clients repurpose their content often.” I can simply take this one point and further articulate my thoughts or answer exactly how to do this. In another post I wrote: “You would probably agree with me that the key to impacting the success of our clients is to provide them with consistent high value.” I can show examples of how to do this, interview clients and thought leaders and do much more with this one sentence.

To overcome your writer’s block all you need to do is dive deeper. Your content contains hidden ideas and gems that you can easily exploit. All you need to do is mine it.

© Chad Barr 2012. All rights reserved