Category Archives: General Business

Mobilize Them for Action

When you are wrapping up a conversation with your client, make sure you cover the following three items:

  1. What is/are your biggest take-away(s) from today’s conversation?
  2. What action will you commit to taking after this call?
  3. Let’s open our calendars right now and schedule our next follow-up call.

© Chad Barr 2013. All rights reserved

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Start The Year by Staying in Motion

Newton’s laws of motion states that “Objects at rest tend to stay at rest while objects in motion tend to remain in motion.” I’d like to suggest that the same concept applies to your life and business.

So why not start your year with the ultimate motion which is your commitment to execution? What are the top three things you are committed to take action on this month?

Happy New Year!

© Chad Barr 2013. All rights reserved

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How Prepared Are You for Next Year?

Imagine embarking on a US road trip from east to west coast without a plan, a map or a GPS. Similarly, how would you reach dramatic greater success at the end of next year without having created your roadmap?

For the past several weeks and over the next few week, I am working with my clients to help them create their own roadmap. I am also glad to report that I have put myself through the same process that I am putting my clients through. The outcome and insights have been absolutely remarkable.

Here are some of the questions I have been exploring with my clients:

  1. Review this past year. Come up with a list of what has worked and what has not and why? What are your biggest accomplishments and your key learning?
  2. Identify your buyers and their geography (regional, domestic, international). What do they read, listen to, watch and attend? How can you best reach and attract them to you?
  3. What’s your value proposition? (How is your client better off by virtue of working with you?) What is the (remarkable) value you offer your clients?
  4. Next year, at this time, how would you paint a picture of that amazingly successful future? What does that future look like? You are also about to receive an award for your remarkable accomplishments. What would that award be for and what are these accomplishments?
  5. Review the marketing gravity visual and make a list of the items you need to implement next year that will push you to think bigger, provide outstanding value to your clients and reward you.
  6. What is necessary to (significantly) strengthen your thought leadership?
  7. What does your marketing blueprint / action plan look like? Break it down into weekly, monthly, quarterly and yearly action plans that are bold yet realistic.
  8. How will you hold yourself accountable?

Here is to a healthy, successful, prosperous and rewarding year. A year of peace.

All the best,

Chad

© Chad Barr 2012. All rights reserved

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Are You Ready to Strengthen Your Thought Leadership?

What do you think needs to take place in order to strengthen your thought leadership positioning next year? This may be the perfect time to start think about this. With the hope that this may be of help, here is the list I’ve compiled for myself:

  • Create powerful relationships with other thought leaders.
  • Attract thoughts leaders and those on their way to achieve that status or as I would call thought leaders -1.
  • Have my next book accepted by a publisher.
  • Strengthen my local exposure, brand and social media exposure.
  • Increase my being quoted by others (bloggers, media).
  • Delegate whatever possible and leverage our great team.
  • Reduce my labor intensity (discard, delegate, take action, schedule).
  • Move 3 key projects or goals consistently forward.
  • Hold my calendar sacrosanct.
  • Remove debt.
  • Generate key successes with marketing gravity.
  • Commit to execution.
  • Reinvent myself and my clients.
  • Increase my prolific publishing of great content.
  • Engage speaking gigs (1 – 2 per month).
  • Increase our marketing efforts.
  • Improve life balance, health and exercise.
  • Improve responsiveness.
  • Read a book a week.
  • Reach inbox zero.
  • Stay focused on our strategy and implementation.

How about you? Would you share your list with us?

© Chad Barr 2012. All rights reserved

 

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Choosing Between Teleconferences and Webinars

Use a teleconference when you want:

  • The audience to listen to you only and not interact with you.
  • To allow audience interaction, and there is a very small group of people (say 10), and they all use landlines, and they know how to keep a quite surroundings. Otherwise there is way too much noise during such interactions. And if the group is large, just forget it.

Use a webinar when you want:

  • The audience participation and you have a large group of people (say more than 10).
  • To show images during your presentation. You may show a process visual, or a photo or even use drawing technology to draw one on the fly just as one does in workshops on the flip chart.
  • To conduct quick polls during your webinar to gauge the audience.
  • To video stream yourself (real time) so people can actually watch you just as they may watch you on Skype.

Use a live video streaming when you want:

  • To simulate a live workshop with live global attendees.

Finally, and when it comes to webinars, you could try and facilitate yourself but I would encourage you to have someone else facilitate for you. This way you can focus on your content and delivery and let your facilitator handle the behind the scenes work.

© Chad Barr 2012. All rights reserved

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What’s Your Point?

I am here in Winnipeg attending the CAPS speakers convention, meeting some great and friendly people, attending outstanding presentations, and getting ready to speak tomorrow. There were several speakers presenting today where I would rank some as remarkable, others as good and others as perhaps in need of improvement.

So here are my recommendations whether you are a speaker on or off the stage, or perhaps simply speaking to your prospects or clients:

  1. Get to the point quickly.
  2. Tell stories that would help illustrate or substantiate your point.
  3. Engage the audience with thought provoking ideas and questions.
  4. Provide value that would greatly help the recipient.
  5. Create a message that mobilize them to take action.

And by the way, asking the “how many of you have been to ….” type question, is a lazy way to engage an audience.

© Chad Barr 2012. All rights reserved

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The Key to Negotiation

 
  1. Be willing to walk away
  2. Negotiate terms not fees
  3. When true trusting relationships have developed, and the prospect is enthusiastically ready to move forward to gain the proposed value, it never feels like negotiation, but a partnership!

© Chad Barr 2012. All rights reserved

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12 Habits to Increase Success

Here are the 12 habits I have recognized that increase my success:

  1. Invent and create new offerings
  2. Refine my language
  3. Publish
  4. Leverage
  5. Improve my marketing and sales skills
  6. Create trusting relationships and communities
  7. MTB = Meet The Buyer (and a lot of them)
  8. Gentle assertiveness
  9. No fear of rejection
  10. Focus on increasing clients successes
  11. Have fun
  12. Rinse and repeat

Please share yours.

© Chad Barr 2012. All rights reserved

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Are You Winging It?

How many top performers do you know that wing it in their profession and career? I am certain that the best ones are serious, focused and disciplined and do not gamble their future and their success.

These individuals, whether athletes, artists, musicians, entrepreneurs or innovators, have certain traits in common. They:

  • Study
  • Prepare
  • Practice
  • Review
  • Create
  • Improve
  • Repeat
  • Raise the bar

How about you?

© Chad Barr 2012. All rights reserved

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It’s Time to Exploit Your Strengths

Too often I come across individuals that seem to focus on correcting or improving their weaknesses rather than exploiting their strengths. For example:

If you are a talented speaker, why not showcase it on your site? Create a place on your site that becomes the repository of your videos as well as include them throughout your various and applicable pages.

If you are a gifted writer, why not create a large body of work? This way you may share your knowledge through your writing in various formats and attract others to you.

If you are an effective networker, why not start creating an online community around your brand?

Now, if your weakness is in an area that is critical to your success, I’d suggest you either learn to do it, attract that talent or delegate to someone else. Otherwise, it is time to exploit your strengths.

© Chad Barr 2012. All rights reserved

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