Archive for the 'Internet Marketing' Category

Keywords selection and implementation

Sunday, October 29th, 2006

Improving your ranking in the various search engines has much to do with your keywords utilization. Keep the following in mind:

1. Select the ones people search for
2. Place near the top & rest of page
3. Place in “H” heading tags
4. Use in bold and italic
5. Place into bullet lists
6. Repeat on page < 10%
7. Links on your site as text hyperlinks
8. Incorporate in URL and filenames
9. Incorporate in title page
10. One or two phrases per page

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Optimizing your site - What are the successful components?

Saturday, October 28th, 2006

Below are 10 components to include in your site strategy to improve search engines ranking:

1. Useful, valuable, Content rich
2. Keywords selection
3. Title (40 – 60 char)
4. Description meta tag (up to 250 char)
5. Keywords meta tag (up to 12 words)
6. Site map
7. More text less graphics and use ALT tag in existing graphics
8. Genuine links to your site and on your site
9. Register in Search Engines and Directories
10. Make sure your site is indexed

More detail explanation in my future postings. Stay tuned.

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Email Signature

Saturday, June 11th, 2005

Email signature is a powerful, easy, and economical way to market your company, products and services. Include a short marketing message with a “call-to-action” that invites your recipient to take an action such as:

1. Subscribe to your newsletter
2. Read your articles and blogs
3. Purchase your products and services
4. Announce a new offering / incentives
5. Visit your web site

Also, why not include your demographic information such as address, phone number and extension. This way you will make it so much easier for your recipient to get a hold of you if necessary.

Below is an example of my own email signature:


Chad Barr
President
CB Software Systems, Inc.
Tower East
20600 Chagrin Boulevard #1110
Shaker Heights, OH 44122

Ph: 216-991-2277×112
Fax: 216-752-2239

Interact with us at: www.cbsoftware.com

Subscribe to our free monthly electronic technology newsletter, jammed with resources, articles, and tips by clicking: www.cbsoftware.com/etc/newsletters.php

To read my latest article, ” Blog, Blog, Blog … How to improve your marketing exposure” click on:
www.cbsoftware.com/cbnn/How-to-improve-your-marketing-exposure.php

See the work we’ve done for international consultant, speaker and author Alan Weiss and join Alan’s Forums for debate, networking and ideas exchange at: www.alansforums.com

Fully integrated e-commerce & e-business solutions such
as the one we developed for: www.sskemp.com

View Chad’s new Blog: www.chadbarr.com

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Why have a blog?

Friday, May 20th, 2005

Blogs (web logs) are a great way of delivering valuable content to your target audience. Very quickly, you too can start publishing with great ease on the web with virtually no technical knowledge. Here are my top seven reason why you or your organization should consider having a blog:

1. Ease of publishing
2. Central resource place
3. Newsletters archive
4. Increased exposure
5. Interaction with others
6. Market research
7. Web gravity

For detailed explanations of the above points, please click below and review my article:

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