Category Archives: Speaking

I spoke for the National Speaker Association Convention in New York City which was absolutely an amazing event. Thousands of great speakers attending many workshops and listening to great speakers such as Marshall Goldsmith and Steve Forbes.

My presentation “Advanced Internet Presence” focused on:

1. Hot to create instant credibility on the web
2. How to leverage the web to deliver value
3. How to attract customers with Internet marketing gravity
4. Blogs, bogs and fogs

Click here to download the PDF copy of my presentation.

I am speaking at the NSA convention in New York on Monday, August 4, 2008 at 4PM. My speech will focus on how to leverage your web site and the Internet to help your speaking career and also when does it make sense to create blogs and online forums to increase the community around you and strengthen your brand.

By attending this session you will learn how to:

1. Create instant credibility on the Web
2. Attract customers by creating Internet marketing gravity
3. Leverage the Web to deliver value to your clients

I hope to see you there.

Chad

I have just returned from Rhode Island where I deliver my speech (for the fifth time) to Alan Weiss’s Million Dollar Consulting™ College. Alan Weiss, PhD. who conducts the college, attracts the best and smartest of the consulting minds in the world, and I just love returning and presenting to this group.
In this presentation I focused on how to leverage your web site to establish credibility and and the importance of an effective home page and how to create one.

I just returned from my speaking trip to NYC where I presented to the Society of Advancement of Consulting® and the topic was “Blogs, bogs and fogs.” How to enhance perceived expertise, generate publicity effectively and passive income opportunities. Here are two critical sections of my presentation:

Components of a successful site:

1. “In your face” effective, clear design and navigation with a strong value proposition and tag line.
2. Provide value and be useful. Use articles, white papers, products …
3. “Don’t make me think”
4. Passive income products and services
5. Secured shopping
6. Easy way to contact you
7. Strong calls to action on each page
8. Focus calls to action on each page
9. Focus on clients’ results & successes
10. Incentives and registration to your newsletter
11. Ability to search your own site
12. Highway billboard home page concept with bug blocks and above the fold
13. And your email signature of course

Calls to action:

1. Contact us (call / email / fax)
2. Sign up today
3. Join our mailing list
4. Purchase product / service
5. Learn more
6. Take survey
7. Join our online forum
8. Download article / white paper / MP3
9. Request consultation / brochure
10. Refer site / article to a friend
11. Click here
12. Learn more
13. Explore further

Click here for the recap from the SAC® site.

I have just returned from Rhode Island where I deliver my speech to Alan Weiss’s Million Dollar Consulting™ College. This college attracts the brightest of minds in the consulting world and it is always my great pleasure to speak in front of this elite group. The topic I focused on was “Leveraging the Internet to Dramatically Grow Your Business” and my goal was to have each attendee walk out with at least three pragmatic ideas to implement in their web strategy.

Among many serious mistakes I see with most web site, the most problematic one from my perspective and the one I consult my clients to avoid is the problem of too much text on the home page. Web visitors do not like to read to much on the home page. The briefly scan the page and look for interesting and valuable things that grab their attention.