I was the guest speaker at Alan Weiss and Patricia Fripp marketing for speakers, consultants & coaches seminar- The Odd Couple, held in San Francisco on March 8, 2008. I spoke about “Leveraging your web site and the Internet to dramatically grow your business” to a terrific group of entrepreneurs. View some of the testimonials I recorded with my Flip Video and you are also welcome to view and download my presentation below:

Testimonial from Terry Schmidt of www.ManagementPro.com:

Testimonial from Lisa Broesch of www.inblissconsulting.com:

Testimonial from Don Yaeger of www.donyaeger.com:

Testimonial from Sara LaForest of LaForest Consulting:

Slides show presentation:

(to view the slides presentation in full screen mode, click on the “view” link above and then click on “full screen” on the bottom right)

Click here to download slides presentation. (pdf 23.22MB)

Click here to download article handout. (pdf 561kb)

Note: Video testimonials were taken with my Flip Video camera

I have just returned from Rhode Island where I deliver my speech (for the fifth time) to Alan Weiss’s Million Dollar Consulting™ College. Alan Weiss, PhD. who conducts the college, attracts the best and smartest of the consulting minds in the world, and I just love returning and presenting to this group.
In this presentation I focused on how to leverage your web site to establish credibility and and the importance of an effective home page and how to create one.

I just returned from my speaking trip to NYC where I presented to the Society of Advancement of Consulting® and the topic was “Blogs, bogs and fogs.” How to enhance perceived expertise, generate publicity effectively and passive income opportunities. Here are two critical sections of my presentation:

Components of a successful site:

1. “In your face” effective, clear design and navigation with a strong value proposition and tag line.


2. Provide value and be useful. Use articles, white papers, products …


3. “Don’t make me think”


4. Passive income products and services


5. Secured shopping


6. Easy way to contact you


7. Strong calls to action on each page


8. Focus calls to action on each page


9. Focus on clients’ results & successes


10. Incentives and registration to your newsletter


11. Ability to search your own site


12. Highway billboard home page concept with bug blocks and above the fold


13. And your email signature of course

Calls to action:

1. Contact us (call / email / fax)


2. Sign up today


3. Join our mailing list


4. Purchase product / service


5. Learn more


6. Take survey


7. Join our online forum


8. Download article / white paper / MP3


9. Request consultation / brochure


10. Refer site / article to a friend


11. Click here


12. Learn more


13. Explore further

Click here for the recap from the SAC® site.

I have just returned from Rhode Island where I deliver my speech to Alan Weiss’s Million Dollar Consulting™ College. This college attracts the brightest of minds in the consulting world and it is always my great pleasure to speak in front of this elite group. The topic I focused on was “Leveraging the Internet to Dramatically Grow Your Business” and my goal was to have each attendee walk out with at least three pragmatic ideas to implement in their web strategy.

Among many serious mistakes I see with most web site, the most problematic one from my perspective and the one I consult my clients to avoid is the problem of too much text on the home page. Web visitors do not like to read to much on the home page. The briefly scan the page and look for interesting and valuable things that grab their attention.

“How to Leverage the Internet to Dramatically Grow Your Business” is the topic I will be presenting and speaking about during The Odd Couple Seminar in Las Vegas on 11/18/2006. Alan Weiss and Patricia Fripp will be presenting how to market yourself as a speaker . Click on the image below to view the video postcard from Patricia Fripp. Hope to see you there.