Creating High Instant Credibility
I just spent a couple of terrific days in Rhode Island where I delivered my speech on “Successfully leveraging the Internet to Drive Value to Your Customers” to the current class of Dr. Alan Weiss’s Million Dollar Consulting College. One of the items I covered during my speech was how to create instant credibility with your web site. More on that in a future article I will be writing. In the mean time, the key components as I see to create such credibility are: your intellectual property, your clients’ testimonials and description of the positive results your client receive from working with you. See chart below:
After my speech and before dinner, we all assembled in Alan’s suite and got to brainstorm and discuss some great topics, while hearing some great stories over red wine. I pulled out my flip video, shot some great ones and uploaded them to YouTube and Alan’s blog. Here is a great sample about asking for referrals:
To see the rest, check out the following links. You are sure to enjoy them, I promise:
Click here for the boom box story.
Click here for seven more videos.
Click here for the frog story.
Dov
The Bridge to Web Success