Comments on: How Come No Inquiries Are Coming In? http://www.chadbarr.com/how-come-no-inquiries-are-coming-in/ Chad Barr, President, CB Software Systems, Inc. Helping individuals and organizations with their technologies Tue, 06 Jan 2009 04:42:47 +0000 http://wordpress.org/?v=2.3.3 By: Chad Barr http://www.chadbarr.com/how-come-no-inquiries-are-coming-in/#comment-6 Chad Barr Tue, 04 Dec 2007 00:57:38 +0000 http://www.chadbarr.com/how-come-no-inquiries-are-coming-in/#comment-6 I couldn't agree with you more Linda. This, of course, also applies to web collateral. I visit so many web sites that unfortunately make it just too hard for us to find the contact information. I couldn’t agree with you more Linda. This, of course, also applies to web collateral. I visit so many web sites that unfortunately make it just too hard for us to find the contact information.

]]> By: Linda Popky http://www.chadbarr.com/how-come-no-inquiries-are-coming-in/#comment-3 Linda Popky Mon, 03 Dec 2007 16:08:16 +0000 http://www.chadbarr.com/how-come-no-inquiries-are-coming-in/#comment-3 Hi Chad. It's amazing how it's the little things that trip us up. As a marketing consultant, I see this all the time. Clients have a great strategy, target the right audience, and even come up with a terrific offer. But then in the execution they leave out the most important part, in this case, how to be contacted. One note about contact information. Let the customer make the choice how to contact you. Don't do it for them. What that means is that you should put ALL the ways they can contact you on your marketing materials: name, physical address, phone number, fax number, email address, website, etc. In my experience the worst feeling in the world is when someone says to you "You have just what I was looking for--wish I would have known about you last week before I decided on another solution." Don't let that happen to you! regards, Linda Popky President L2M Associates, Inc. linda@popky.com Helping companies improve their return on investment in marketing programs, processes and people. ------------------------------------ 50 Woodside Plaza, #102, Redwood City, CA 94061 * (650) 281-4854 * www.L2Massociates.com Hi Chad. It’s amazing how it’s the little things that trip us up.

As a marketing consultant, I see this all the time. Clients have a great strategy, target the right audience, and even come up with a terrific offer. But then in the execution they leave out the most important part, in this case, how to be contacted.

One note about contact information. Let the customer make the choice how to contact you. Don’t do it for them. What that means is that you should put ALL the ways they can contact you on your marketing materials: name, physical address, phone number, fax number, email address, website, etc.

In my experience the worst feeling in the world is when someone says to you “You have just what I was looking for—wish I would have known about you last week before I decided on another solution.” Don’t let that happen to you!

regards,
Linda Popky
President
L2M Associates, Inc.
linda@popky.com

Helping companies improve their return on investment in marketing programs, processes and people.——————————————————50 Woodside Plaza, #102, Redwood City, CA 94061 * (650) 281-4854 * http://www.L2Massociates.com

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