From my own experiences of maintaining and upgrading a website and blog, I’ve learned that updating content and postings is not outside of my business, it’s an essential part of building relationships with prospects and clients. Asking three questions can make the process of adding new content and posting more manageable:
1) Who am I trying to reach?
2) What are their top concerns?
3) What information, insights, or ideas can I provide that address these needs?

Rather than being concerned about how you look, live in your passion and stay focused on developing new ways to help your readers. This type of thinking adds value to everyone involved.

Now where did I hear this before?

Here is what it means. More often than not, when we are doing something new or for the first time, we try to swing for the fences. However, because we’re nervous, and not necessarily good at it yet, we strike out.

I find that it’s much better to simply try to make contact with the ball. If you”ve just started writing articles, try to write something short and sweet and to the point that provides value to the reader. It isn’t necessary to write “War and Peace”.

Small improvements are what set apart truly effective and successful people. Start moving forward and heeding feedback, and before long, you will be achieving much more than you thought possible.

Richard Martin
President
Alcera Consulting Inc.