Too often I come across individuals that seem to focus on correcting or improving their weaknesses rather than exploiting their strengths. For example:
If you are a talented speaker, why not showcase it on your site? Create a place on your site that becomes the repository of your videos as well as include them throughout your various and applicable pages.
If you are a gifted writer, why not create a large body of work? This way you may share your knowledge through your writing in various formats and attract others to you.
If you are an effective networker, why not start creating an online community around your brand?
Now, if your weakness is in an area that is critical to your success, I’d suggest you either learn to do it, attract that talent or delegate to someone else. Otherwise, it is time to exploit your strengths.
© Chad Barr 2012. All rights reserved