I just returned from my speaking trip to NYC where I presented to the Society of Advancement of Consulting® and the topic was “Blogs, bogs and fogs.” How to enhance perceived expertise, generate publicity effectively and passive income opportunities. Here are two critical sections of my presentation:
Components of a successful site:
- “In your face” effective, clear design and navigation with a strong value proposition and tag line.
- Provide value and be useful. Use articles, white papers, products …
- “Don’t make me think”
- Passive income products and services
- Secured shopping
- Easy way to contact you
- Strong calls to action on each page
- Focus calls to action on each page
- Focus on clients’ results & successes
- Incentives and registration to your newsletter
- Ability to search your own site
- Highway billboard home page concept with bug blocks and above the fold
- And your email signature of course
Calls to action:
- Contact us (call / email / fax)
- Sign up today
- Join our mailing list
- Purchase product / service
- Learn more
- Take survey
- Join our online forum
- Download article / white paper / MP3
- Request consultation / brochure
- Refer site / article to a friend
- Click here
- Learn more
- Explore further
Click here for the recap from the SAC® site.
The Bridge to Web Success
