What’s your call to action?
The way to increase the chances that your web visitors receive the value from your site and contact you is through your call to action. Each page must have a defined call to action. Here are some you may want to include on your site:
1. Contact us (call /email / fax)
2. Sign up today
3. Join our mailing list
4. Purchase product / service
5. Learn more
6. Take survey
7. Join our online forum
8. Download article / white paper / CD
9. Request consultation / brochure
10. Refer site / article to a friend
11. Click here (is the most popular one and gets the most action)
12. Get your copy today
13. Print friendly option
Here is one such example. Click on the image below.
Dov
The Bridge to Web Success
February 9th, 2008 at 8:47 pm
[...] Early this week I submitted a proposal (among several others) to a prospect interested in our web site development. Shortly after I sent the proposal the prospect emailed me and asked me to further articulate what I mean in the proposal by suggesting to incorporate strong call-to-action techniques on all site pages. I thanked the prospect and suggested the answer is clearly articulated in a previous post on my blog: “what’s your call to action” and I then suggested they might find several other articles on my web site and blog to be of value: How the 3 strikes rule applies to your web strategy The importance of web site evolution Blogging in the new year [...]