Raising the Barr Weekly Memo: Cyber Strategies to Reduce Your Labor Intensity

Issue No. 124 May 20, 2015

Raising the Barr Weekly Memo: Cyber Strategies to Reduce Your Labor Intensity

This week’s reflection point: Effective cyber strategies can help Reduce Your Labor Intensity. Yes, you heard it right. Here are some examples I implemented in my own business that have had significant positive impact.

  1. Create models. In the past, when helping my clients create their marketing blueprint, I found myself involved in lengthy conversations to help develop such. Yet, when I developed the Strategic Blueprint Model, I found clarity quickly increasing while labor intensity significantly being reduced.
  2. Digitize your answers. When launching our clients’ web presence I used to conduct multiple conversations with them in order to help them promote and leverage their site. I then decided to write an article on How to Promote Your Web Site, which then allowed me to share it with them prior to our call and focus on the items that make most sense. Thus, saving us both precious energy and time.
  3. Add value. A common question I am asked quite often is how to create provocative content. What usually follows is my step-by-step articulation of the attributes of provocative content and how to create such. Consequently, I decided to create my 11 Tips for Creating Provocative Content podcast that I now share as added value when I am asked this question.

This week’s tip: Reducing your labor intensity is not complicated. Review the tasks you repeat often and systematically automate them by leveraging cyber strategies with your intellectual property.

Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success.

You may subscribe and encourage others to subscribe by clicking here.

Privacy statement: Your email address is never shared with anyone for any reason.

Check out my podcast series called Raising the Barr on iTunes.

If you’d like to reach me email: [email protected]
or call my direct line: 440-394-8004
http://www.chadbarr.com

© Chad Barr 2015. All Rights Reserved.

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Raising the Barr Weekly Memo: Million Dollar Web Presence Action Plan

Issue No. 123 May 13, 2015

Raising the Barr Weekly Memo: Million Dollar Web Presence Action Plan

This week’s reflection point: Here is a pragmatic action plan to help you generate million dollars of additional revenues:

  1. Publish pithy and provocative content in various formats such as: blog posts, newsletters, articles, podcasts and videos. Include powerful examples, proofs and calls to action.
  2. Use my targeted value concept where you choose several prospects and clients, provide them with genuine value and suggest a meeting.
  3. Connect with buyers online and offline and engage in genuine conversations. Lead the conversation with your insights, best practices, and irresistible value.
  4. Create attractive products and services that range from the economical to the high-end lucrative. These could be ebooks, audio books, books, subscription services, retreats, mastermind groups and retainers.
  5. Send hand-written thank you notes.
  6. Grow your distribution list assertively.
  7. Send out personalized value such as books or recordings.
  8. Book speaking engagements where you present your high value to your target audience.
  9. Consistently improve your world-class web presence.
  10. Send out email invitations for special developmental experiences you provide both online and offline and promote everywhere.
  11. Reach out to journalists and editors to get yourself quoted in the media and your content published. My friend and colleague Dan Janal, has a great service to help you further.
  12. Interview and have conversations with great thinkers. Also, get interviewed and publish on your site and theirs.
  13. Conduct webinars and tele-seminars both for free and for a fee and collaborate with others.
  14. Solicit testimonials and referrals and develop case studies. When your clients agree to include their testimonials with the case studies, now that’s success!
  15. Productize and monetize.

I encourage you to execute the majority of the items above weekly.

This week’s tip: Meet one potential buyer a week and in one year you’ve met with 52 of them. If 10% of them become clients at an average fee service of $25,000, that becomes $125,000 annually. Meet more buyers weekly, increase your fees and conversion rate, create and offer more products and services, and I assure you that you will be amazed with the remarkable results.

 

Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success.

You may subscribe and encourage others to subscribe by clicking here.

Privacy statement: Your email address is never shared with anyone for any reason.

Check out my podcast series called Raising the Barr on iTunes.

If you’d like to reach me email: [email protected]
or call my direct line: 440-394-8004
http://www.chadbarr.com

© Chad Barr 2015. All Rights Reserved.

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Raising the Barr Weekly Memo: The Importance of Proofreading Your Content

Issue No. 122 May 6, 2015

Raising the Barr Weekly Memo: The Importance of Proofreading Your Content

This week’s reflection point: I was always intrigued by English colloquial expressions and have always loved “testing” my new learned idioms on anyone I see in my path.

Upon my arrival to the US (37 years ago) and during one of my college lunch breaks, I wanted to impress my American buddies with my new idioms. Being so tired from studying the night before and while they were having their lunch I sat down and said: “I pooped!” Their reactions and face expressions made me realize that I may not have been as clear so I yelled again: “No seriously, I Pooped!” “Well … good for you Chad!” I heard them say.

When arriving home later that evening and when realizing that my new idiom has not been as effective and impressive as I thought it should have been, I decided to run this by my wife who was / is the source of many of my exciting idioms. “You said WHAT?” she yelled. “No you didn’t!” she continued. “Honey, You forgot the apostrophe as it should have been I’m Pooped!” she exclaimed.

A huge difference an apostrophe makes, eh?

This week’s tip: Save yourself from great embarrassments and have a professional proofread your content. Or as I’ve seen on one’s web site, just one small omission have turned their public section into their pubic section. A mistake that most likely would have a huge negative impact to their credibility and revenue consequences to their business.

Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success.

You may subscribe and encourage others to subscribe by clicking here.

Privacy statement: Your email address is never shared with anyone for any reason.

Check out my podcast series called Raising the Barr on iTunes.

If you’d like to reach me email: [email protected]
or call my direct line: 440-394-8004
http://www.chadbarr.com

© Chad Barr 2015. All Rights Reserved.

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Raising the Barr Weekly Memo: Absence Makes Them Forget

Issue No. 121 April 29, 2015

Raising the Barr Weekly Memo: Absence Makes Them Forget?

This week’s reflection point: I bet that some of the content you developed in prior years is absolutely brilliant. Yet, it is your recent published content that gets most of the attention. So why not bring some of that old content back to life?

Several years ago, in my podcast It’s Time to Repurpose Your Content, I discussed why it is rather imperative to repurpose our content. I even referenced this concept a few years earlier in my Repurpose and Improve Your Published Content post.

In the spirit of repurposing content, here are some additional suggestions:

  • Take an article you wrote and record it as a podcast or a video while adding a couple of new points.
  • Take a video or a podcast and turn it into an article and add a visual or an assessment to bring it to life and make it more interesting.
  • Collect several powerful articles or newsletters and turn them into an eBook or a book.
  • Take a chapter (or chapters) from your book or eBook and turn them into a webinar or a workshop or a presentation.
  • Use your various content for posting on the various social media platforms.
  • Select one of your older articles; add several bullet points or additional ideas and blog about it today while referencing your older article.

And the ultimate repurpose concept is to leverage your insights and come up with a brand new idea you have never shared before.

This week’s tip: Retrieve an article, podcast or video you have previously published and reference it today. While you are at it, why not add several new ideas to make the article more valuable and you more memorable.

 

Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success.

You may subscribe and encourage others to subscribe by clicking here.

Privacy statement: Your email address is never shared with anyone for any reason.

Check out my podcast series called Raising the Barr on iTunes.

If you’d like to reach me email: [email protected]
or call my direct line: 440-394-8004
http://www.chadbarr.com

© Chad Barr 2015. All Rights Reserved.

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Raising the Barr Weekly Memo: Solopreneur Or Teams?

Issue No. 120 April 22, 2015

Raising the Barr Weekly Memo: Solopreneur Or Teams?

This week’s reflection point: One of the key decisions many entrepreneurs face when branding their company is whether the brand should be their name or the name of their company.

I’d suggest that if the structure and success of your organization depends on your full-time team, while your presence and your name are not crucial for the success of the projects, then your brand is the company.

I find it disingenuous and somewhat silly for entrepreneurs to attempt and brand their company as the brand and “hide” behind the so-called associates they may bring to the various projects, when in all actuality, they—the entrepreneur are the talent and the brand.

Besides, if you have great and unique talent and value to provide your clients, there is nothing stronger than you being the brand.

This week’s tip: Say your name is Jim and the name of your company is Acme Services. Would your clients say get me Jim or get me Acme Services? The answer to this question identifies the brand.

Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success.

You may subscribe and encourage others to subscribe by clicking here.

Privacy statement: Your email address is never shared with anyone for any reason.

Check out my podcast series called Raising the Barr on iTunes.

If you’d like to reach me email: [email protected]
or call my direct line: 440-394-8004
http://www.chadbarr.com

© Chad Barr 2015. All Rights Reserved.

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New Web Presence Launch for Jeff Blackman

I am proud to announce another exciting web presence launch for Jeff Blackman, Founder of Blackman & Associates LLC. As a Business-Growth Specialist, Jeff:

  • Ignites and inspires his clients to attain new levels of success!
  • Helps outdistance themselves from their competition!
  • Enhances their performance, productivity and profitability!
  • Accelerates their growth!
  • Dramatically increases their results!

Jeff Blackman

© Chad Barr 2015. All Rights Reserved

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Raising the Barr Weekly Memo: Developmental Experiences Redux

Issue No. 119 April 15, 2015

Raising the Barr Weekly Memo: Developmental Experiences Redux

This week’s reflection point: I am here in Washington, D.C. this week, attending several developmental experiences events with Alan Weiss, other global colleagues and several clients of mine. Here are some of my key learning points:

  • To suggest a proposal as the next step, simply say: “It sounds to me that the next logical step is for me to put together a proposal.”
  • Use powerful openings when starting your conversations with prospective clients. Such as: “The Wall Street Journal featured globalization as one of their key topics today. I am curious as to how is globalization impacting your business?”
  • Even powerful people have blind spots and are in need of help.
  • Don’t fight resistance with resistance.
  • Learn to effectively pivot the conversation in your areas of expertise.
  • Provoke and create interest by suggesting to your clients that: “The best and most successful organizations grow because of 3 primary reasons.”

Why People Don’t Move.

They:

  1. Listen to the wrong people
  2. Create complexity rather than simplicity
  3. Seek perfection
  4. Fear critique
  5. Won’t spend time and money
  6. Think more information is needed
  7. Think deliberation reveals expertise
  8. Don’t allow vulnerability
  9. Don’t play well with others

Reducing Your Labor Intensity:

  1. End perfection
  2. Stop doing non-feedback items
  3. Delegate
  4. Subcontract
  5. Break habits
  6. Cut conversations short
  7. Tell them what they need to know not all that you know
  8. Call don’t write
  9. Combine pleasure and business
  10. Evaluate and drop energy suckers
  11. Promote your best interests
  12. Learn to say no without justification

This week’s tip: Schedule your next developmental experience event. That’s how we grow and improve ourselves and our clients.

Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success.

 

You may subscribe and encourage others to subscribe by clicking here.

Privacy statement: Your email address is never shared with anyone for any reason.

Check out my podcast series called Raising the Barr on iTunes.

If you’d like to reach me email: [email protected]
or call my direct line: 440-394-8004
http://www.chadbarr.com

© Chad Barr 2015. All Rights Reserved.

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Raising the Barr Weekly Memo: Reach Out and Touch Someone

Issue No. 118 April 8, 2015

Raising the Barr Weekly Memo: Reach Out and Touch Someone

This week’s reflection point: One does not need an excuse to reach out and connect with our clients. There are quite a few opportunities to do so and provide them with helpful improvement ideas, recent best practices and successful insights. In addition to the use of technology and the web to stay in touch, I’d also suggest you systematically (at least every quarter) reach out and schedule conversations with your clients. A simple database will allow you to track who is due for a call next. Also, pay attention to emails you are receiving from clients, who is reading your newsletters, blog or those communicating with you through the various social media platforms. All are opportunities to reach out and connect.

The purpose of such calls should be to:

  1. Find out what has been happening in their lives and businesses.
  2. Provide them with value.
  3. Ask them questions that will provide you with ideas for future products, services, and content development.
  4. Ask for testimonials and referrals.
  5. Stay in touch so they don’t forget you.

Your clients are going to appreciate this gesture and would often ask for your help executing the ideas and insights discussed.

What questions should you ask on such calls:

  1. What new challenges have you, your organization, department, division, industry, been facing?
  2. What new recent developing trends have you seen?
  3. What are some of your recent successes you are most proud of?
  4. What has been the impact to your business of our work together?
  5. What are some of the exciting projects you are working on?
  6. Have you, your organization or individuals within your organization, received any awards worth mentioning or have you been featured in the news?
  7. Are you on track to make this an amazing year?
  8. What are the obstacles preventing you from making this your best year ever?
  9. What individuals or companies do you admire most and why?
  10. May I use some of your comments in our newsletters, feature you in one of our upcoming case studies and as a testimonial?

Thank you, Jared Nichols, for asking me the question and giving me the idea to write this article.

This week’s tip: Pick up the phone or send an email and schedule a call with your clients. Remarkable things take place when you do.

Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success.

You may subscribe and encourage others to subscribe by clicking here.

Privacy statement: Your email address is never shared with anyone for any reason.

Check out my podcast series called Raising the Barr on iTunes.

If you’d like to reach me email: [email protected]
or call my direct line: 440-394-8004
http://www.chadbarr.com

© Chad Barr 2015. All Rights Reserved.

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Raising the Barr Weekly Memo: 7 Key Objectives of Your Web Presence

Issue No. 117 April 1, 2015

Raising the Barr Weekly Memo: 7 Key Objectives of Your Web Presence

This week’s reflection point: One of the questions I get asked quite often is what are the key objectives of one’s web presence. Previously I suggested there are four key objectives. Yet with each client conversation, more are being suggested. So here is my most recent list of what are the top 7 objectives of your web presence:

  1. Increase your credibility and reputation as well as strengthen your brand and though leadership.
  2. Increase your global reach, the number of clients you do business with and the number of inquiries you receive. Also increase your revenues, profits and registrations to your newsletter and blog.
  3. Make it easier for your clients to engage with you and conduct business with you. Leverage technology to provide access to you and automate recurring tasks.
  4. Consistently deliver powerful content and insights to your clients.
  5. Increase the number of conversations and strengthen relationships.
  6. Leverage the web to reduce your labor intensity.
  7. Have fun.

I am curious what other objectives come to mind? Please share your insights.

And thank you Kevin Monroe and Joe Iarocci of Cairnway for adding number 7 to my list.

This week’s tip: Review these objectives, identify where you need to improve and take action.

Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success.

You may subscribe and encourage others to subscribe by clicking here.

Privacy statement: Your email address is never shared with anyone for any reason.

Check out my podcast series called Raising the Barr on iTunes.

If you’d like to reach me email: [email protected]
or call my direct line: 440-394-8004
http://www.chadbarr.com

© Chad Barr 2015. All Rights Reserved.

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Raising the Barr Weekly Memo: Are You Self-Sabotaging Your Web Site?

Issue No. 116 March 25, 2015

Raising the Barr Weekly Memo: Are You Self-Sabotaging Your Web Site?

This week’s reflection point: I want to share a few examples of how clients can self–sabotage their website and possibly their business. Several years ago, while developing the web site for one of our clients, she contacted our team requesting that we change the font size from 12 points to 11.75! I would admit that to the naked eye, there is absolutely no way to discern the difference so I contacted her to understand how she arrived at such a request. To my amazement, she was spending way too much time trying to explain her peculiar logic.

On another occasion, a client wanted to see more pink used in an already pink–saturated site.

And finally…. the client who was in love with his methodologies and lengthy descriptions rather than concisely describing what’s in the clients’ best interest.

As I indicated in this video, there are many ways you may self-sabotage your web site.

Why is that important? Because the ones I observed, who self-sabotage their web site, do this in other areas of their business and from my vantage point they are significantly limiting their growth and success.

This week’s tip: Focus on the practical application of your site and how it is used to deliver and communicate your value to your clients rather than worry about font type and size, shades of grey, or pixels position of images. Let the experts deliver their expertise so you may focus on your business.

Raising the Barr is a weekly memo, which is always pithy, powerful and succinct. It focuses on innovative ideas by maximizing your life and business while leveraging strategy, content, technology and the web, to help you transform the success.

You may subscribe and encourage others to subscribe by clicking here.

Privacy statement: Your email address is never shared with anyone for any reason.

Check out my podcast series called Raising the Barr on iTunes.

If you’d like to reach me email: [email protected]
or call my direct line: 440-394-8004
http://www.chadbarr.com

© Chad Barr 2015. All Rights Reserved.

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